James Ryan Piloton

Spearheading the central marketing department for a holding group with a portfolio of 20+ companies.
Leading the development of comprehensive marketing strategies for the holding company and its divisions.
Orchestrating the alignment of brand messaging and marketing efforts across the groups various businesses.
Overseeing the expansion of the team from 6 to 15 members to support the groups growing marketing needs.
Collaborated with C-level executives to align marketing strategies with the companys key business goals.
Developing integrated campaigns that span multiple industries, including real estate, construction, sports and
lifestyle sectors.

Led a six-person team, achieving results that surpassed established KPIs and enhanced overall productivity.
Unified marketing efforts by working closely with sales, leasing, property management and developers.
Raised property inquiries by 30% YoY using targeted strategies while maintaining cost-per-lead within budget.
Revamped the website, boosting lead conversions by 15% and improving overall traffic by 40%.
Managed an annual budget of AED 750K, optimizing spend and reducing marketing costs by 10%.
Oversaw performance-driven digital marketing campaigns, leading to a 30% increase in lead conversions.
Rolled out lead generation strategies, growing the companys client database by 40% in the first year.
Oversaw social media management with an emphasis on organic content, resulting in a 20% rise in reach.
Planned multi-channel campaigns for new property launches, resulting in a 35% YoY increase in inquiries.
Reinforced brand alignment across various platforms, achieving a 35% increase in visibility and engagement.
Monitored targeted ads on various online platforms, achieving a 10% drop in customer acquisition costs.

Managed comprehensive marketing strategies for a diverse portfolio including real estate, conveyancing,
mortgage, citizenship by investment and property services companies.
Led marketing efforts for Betterhomes, Dubais largest real estate agency, resulting in a stronger market
presence across sales, leasing and property management divisions.
Increased social media following by 150% through the development of engaging organic content and
compelling video strategies.
Led creation of five websites, prioritizing user experience and seamless interaction to elevate overall
engagement.
Optimized lead generation, resulting in a 35% increase in leads from portals, social media, email and SMS
marketing campaigns.
Increased brand visibility with a 30% rise in positive media mentions through strategic PR campaigns.
Oversaw digital marketing efforts, including PPC, display advertising and retargeting campaigns.
Led content creation across all platforms, ensuring consistent brand messaging and tone of voice.

Served as the key marketing executive for both Insydo, a leading digital publishing company, and Brand Ripplr,
an influencer marketing agency.
Led content ideation for native advertising campaigns, creating concepts that seamlessly integrated brands like
Mastercard, Pepsi, Sephora, HP, Mitsubishi, Atlantis, Marriott, Meraas and Jumeirah.
Created engaging content, including sponsored articles, listicles, video scripts and social media posts.
Developed and nurtured relationships with over 100 influencers across various niches, expanding the brands
capability to match brands with ideal content creators.

Managed diverse teams across 10 languages, fostering creativity, collaboration and consistent
brand voice across all platforms.
Key accounts handled included KLM Air France, United Airlines, Xiamen Airlines and Turkish Airlines.
Pioneered the use of emerging social media platforms, keeping airline partners at the forefront of digital
engagement in the aviation industry.
Coordinated with marketing teams to integrate social media campaigns, resulting in a 40% increase in cross
channel campaign effectiveness.
Established best practices for social media customer service, resulting in a 25% improvement in response times and a 30% increase in customer satisfaction scores.