ياسمينة malnar

• Procurement manager leading a team of eleven procurement managers responsible for $200 mil. annual spend.
• Procurement areas - marketing, content, consultancy, HR services, indirect, energy, financial services, customer equipment and legal services.
• As member of DT AG international community, actively involved in company transformation.

• Main fields: Political marketing, cultural marketing, sponsorship and event management;
• Main projects: Communications consultant and campaign manager for a Mayor candidate in Mayor / Assembly elections and for Presidential candidate in Parliament elections; Business & communications consultant for Museum of Contemporary Art, Zagreb.

• Managed some of the largest accts in the largest advertising agency in the region at the time.
• Clients: FMCG, telco, government

• Startup / business development / operation of 3united Croatia;
• Locating, negotiating the terms of cooperation and executing projects with local and international partners.

• Member of startup core team of 30, co-created VIP brand and all its product / service brands.
• In charge of creative, media, sponsorships and market research ($25 million annually);
• Managed VIP brand & communications to acquire 50% of total mobile market in 12 months.
• Selected, trained and mentored 20 employees, many promoted to managerial positions
• Performed marketing due diligence of Slovenian operator SImobil prior to its acquisition.
• Marketing consultant on re-branding of SImobil following its acquisition.

• Created and implemented marketing and communications strategy over 3 markets (Croatia, Serbia, Slovenia) for Shell lubricants and retail brands.