Head - Marketing
Beyond the Line Initiative (formerly BTL)
Total years of experience :24 years, 9 Months
Branding, Marketing & Strategy, Budgeting, Business Dev., Ideation, media management
Consulting, Strategy, Marketing, Business Development, Branding, Operations
Job Profile:
• Implement corporate branding activities
• Corporate re-branding at the regional level
• Creative and strategic presentations to concept heads
• Co-ordinate with internal divisions
• Annual Budgeting and Plan forecasting for the region
• Plan and execute regional marcom
• Annual Marketing calendar - timely roll outs
• Periodic marketing budget review for the different brands
• Supervise the loyalty programme for the region
• Sponsorships and barter deals for the loyalty program
• Edit in-house newsletter and Loyalty news
• Oversee and guide the implementation of show windows and in- store displays
• Motivate and Handle a team of VM’s / graphic designers
• MIS overlook
• Vendor Management
Handle a portfolio of clients and the team responsible for it. Speculative business pitch, budgeting, advertising management, creative supervision and strategy for clients.
Discuss strategy with product managers
Undertake marcom activity for the brand
Roll out BTL activities
Market research with respect to competition
In shop branding and displays
Manage in shop demonstrators
Roll out advertising strategy
Business Development, Ideation, Operations, Custom events, Branding & Promotion. Trade shows
Branding, Advertising, Printing, Marketing of customised coaching programmes
New business pitch, Market research, media planning, Client servicing, Public relations
