Jeilan Ossam

*Developed and managed strategic partnerships with government entities and semi-government institutions to offer exclusive packages to their employees.
*Designed and negotiated custom corporate offers in collaboration with partners, enhancing visibility and trust among public sector employees.
*Coordinated direct outreach campaigns targeting staff in ministries, police, and large national companies to increase sales leads through endorsed referrals.
*Acted as the main liaison between Fox Transport and corporate HR departments, streamlining proposal delivery and follow-up.
*Leveraged deep understanding of the organizational structures to align offerings with employee family needs, resulting in measurable uptick in sales.
*Introduced tiered pricing and loyalty incentives for long-term partnerships with large-scale employers.

ith over 12 years of experience in marketing, I've developed a deep
specialization in the education sector, particularly in school marketing in Qatar.
From promoting new school branches and increasing student admissions to
building school brands from the ground up — I help schools communicate their
value to the right audience.
Page 1 of 5
As the founder of SchoolsInQatar.net, I’ve created one of the most visited
platforms for parents searching for the right school in Qatar. This project
connects schools, parents, and job seekers, while also offering schools highvisibility exposure and qualified candidate leads.
My expertise includes:
* Strategic marketing for school admissions
* Brand positioning for new and established schools
* Lead generation campaigns (online/offline)
* Digital marketing (SEO, social, Google Ads)
* Parent-focused messaging and enrollment funnels
* School event promotion (Open Days, orientation, etc.)

I bring proven results and deep, market-specific insight into what drives
enrolment and builds trust in Qatar’s competitive school landscape. I help
schools elevate their marketing, reach more parents, and improve their
reputation and ROI.

- Developing the annual marketing plan
- Develop and manage marketing tools and collateral for existing and new clients 
- Implement business models so as to create new ventures 
- Forecast long and short-range market potential for Management’s analysis 
- Further develop multi-tier relationships to organically grow the clients’ accounts. 
- Build referral and lead generation network 
- Pro-actively hunt for target organizations and establish communications with those businesses that can benefit from our Company’s services. 
- Drive organization partnerships including research, statement of work, contracts and campaign management

- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned

- Developing the annual marketing plan in line with the company’s objectives
- Developing social media channels and following up to increase awareness within Qatar
- Coordinate and deliver email campaigns and Mass-mail materials.
- Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
- Planning and coordinating ATL/BTL advertisements
- Establishing and maintaining an active referral system with the sales team
- Developing and retaining corporate clients
- Creating, implementing and promoting special events for the gym
- Presenting findings and suggestions to company directors or other senior managers
- Liaising with other internal departments such as sales

- Conducting usability and functional assessment of the website, improve user experience
- Defining Content Approval Cycle and website related workflow based
- Promoting and spreading awareness about Ashghal’s portfolio, services and projects online
- Creating a new and innovative e-marketing strategy.
- Ensuring that the company’s website is user-friendly and that traffic is increasing
- Populating existing mailing list & devising campaigns to increase number of subscribers
- Ensuring that the website appears in search engine results
- Executing marketing campaigns using marketing strategies online and offline
- Managing the creation of micro sites when required
- Analyzing the website’s navigation flow and suggest ways to optimize it
- SEM and online advertising using Google Ad Words, pay-per-click strategies, Yahoo behavioral targeting, Facebook ads and online advertising
- Advising about new trends and practices
- Providing regular analytics and performance reporting
- Managing Ashghal social media channels including daily monitoring, posting, and content development: Optimizing and updating LinkedIn pages Customizing Facebook business pages ( tabs and apps) Managing Twitter accounts Creating content and managing blogs Managing Forums Launching e-marketing campaigns to promote our official pages and online presence across social media channels.
- Defining Social Media Strategy and related workflow Setting up Content Generation and standardization of replies and tone Engaging users through forums, twitter, Facebook, LinkedIn and etc.
- Monitoring and reputation tracking across relevant social media channels Preparing status reports on social media efforts and success rates.
- Conduct general quality assurance testing scenarios, report areas requiring improvement
- Familiar with the local influencers and most frequented online hubs, and converses in the local dialect and respond to inquiries from nationals as well as expatriates Requirements

- Conduct market research to find answers about consumer requirements, habits and trends
- Brainstorm and develop ideas for creative marketing campaigns
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- Liaise with external vendors to execute promotional events and campaigns
- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Undertake individual tasks of a marketing plan as assigned