joana al azem

• Developing and executing marketing strategies for multi-location restaurant brands across KSA, covering dine-in, delivery, and in
store initiatives
• Leading digital campaigns on META, TikTok, influencer collaborations, and brand partnerships to drive visibility and growth
• Directing content creation, social media management, and marketing material production, while overseeing menu optimization and
staff
training programs
• Analyzing performance metrics, managing marketing budgets, and providing strategic insights to senior management to support brand
and product development
• Coordinating cross-functional teams to ensure seamless execution of marketing initiatives and alignment with overall brand strategy

• Developed and executed full-funnel marketing strategies, leveraging consumer insights, media analysis, and social listening to drive
engagement and retention
• Planned and optimized multi-channel campaigns, managing budgets, assets, and Joint Business Plan (JBP) progress to ensure maximum
ROI
• Led cross-functional collaboration with internal teams and managed external partners, including media, creative, and influencer agencies
• Analyzed performance metrics and market trends to inform content strategies, enhance customer targeting, and support new growth
initiatives

• Managed and executed integrated campaigns and events aligned with marketing budgets, KPIs, and partner strategies (PR, CRM,
Media)
• Developed event and sponsorship strategies, conducted post-campaign analysis, and provided data-driven recommendations
• Researched consumer and competitor insights to inform campaign strategies and marketing trends, while coordinating cross-functional
teams to meet project deadlines
• Cultivated and maintained strong relationships with key stakeholders, ensuring seamless communication and collaboration throughout
campaign execution

• Identified and executed innovative growth strategies across MENA markets, enhancing lead generation and campaign effectiveness
• Led comprehensive marketing support for 21 markets, overseeing campaigns, event logistics, supplier coordination, and brand
consistency
• Collaborated closely with PR teams and dealers to drive influencer engagement, while monitoring brand activities and optimizing social
media presence
• Delivered detailed data-driven campaign analysis and strategic recommendations, ensuring alignment with sales targets and market
insights