Event & Client Relations Manager
Red Velvet Events
Total years of experience :14 years, 4 Months
Managed a range of social and corporate events from Weddings, Gala Dinners, Parties, Activations, Entertainment (Local & International), Furniture Rental.
Determined & implemented key tools and techniques in order to reduce event production cost, increase delivery quality, and manage both event production & furniture rental divisions profitably.
Managed a team of internal event coordinators, designers, production coordinators, warehouse personnel and external vendors to deliver high quality events in a timely fashion.
Planned event flow, production, audio visual, entertainment, guest relations, venue management, on-site management, event delivery, and on-day event management.
Successfully planned and managed the company’s events across various departments - Sales, Marketing, HR, Agency, Customer Service and Business Development.
Worked directly with the Deputy CEO to strategically plan and manage the budget, venues, and the event design to ensure the best possible value proposition.
Planned future requirements to deliver exemplary results under tight deadlines - event calendar, checklist, marketing collateral, vendor selection, permissions, etc.
Executed entire event setup with complete on-site even co-ordination and hospitality management of guests and employees.
Prepared post-event reports to study the complete event for areas of improvements and areas of gratification.
Event Producer: Planning & Management from Conception through to Completion.
Artist Manager: Specialising in International Artist Management (across genres).
Relationship Liaison: Building & Maintaining successful Relationships with Clients & Vendors.
Marketing Advocate : Creating & Designing Marketing Collateral for the Company.
Research Generator : Identifying Unique Opportunities & Markets for Events & Entertainment.
Financial Controller : Creating and Managing Budgets & Budgetary Constraints.
Expertise includes organising : Conferences, Exhibitions, Festivals, Social Events, Product &
Brand Launches, Weddings, Award Ceremonies, Concerts, Fairs(Souqs), Promotional
Activations, Festive Events, Guinness World Record Events and Bespoke Events.
Successfully executed company-owned events such as Destination Wedding Planners Congress, MICE Arabia Congress, Gov HR Summit and MILT Congress.
Developed and managed the delegate sales team that researched, analysed, and acquired 100+ high quality, top level business delegates per event.
Matched delegate and sponsor preferences to schedule a minimum of 10 quality meetings per individual with a potential of securing business for their company.
Conceptualised, designed and executed the theme and event setup for the gala dinners and conferences within the prescribed budget.
Designed and executed pre & post email campaigns and social media posts that increased lead generation, referrals and incoming requests by 20% per event.
Promoted to Project Manager within 3 months of delivering exemplary results.
Coordinated the event setup and dismantle with all external vendors such as venue, produc\on, rentals, AV, live entertainment, catering, and event coverage.
Developed rela\onships and built a database of venues and vendors within the country to afain preferen\al cos\ng that increased profitability by 25%.
Conceptualised and designed event themes, colour schemes, and overall event designs and floor plans.
Liaised with interna\onal clients and develop a detailed ini\al brief that would be shared and discussed with the Wedding Planner.
Assisted in design, launch and development of the website, social media pages and overall company iden\ty.
Successfully lead direct sales team that managed major brands like Talk Talk, SKY, AXA and AOL.
Recruited, trained and developed a team of direct sales personnel who achieved team sales targets of £10, 000 per month.
Raised customer conversion rate by 50% through restructured sales pitches and innova\ve selling techniques that improved quality of customer profiling.
Created & organised team building ac\vi\es, incen\ve programmes and organisa\onal events that elevated team morale and reduced reten\on rate by 70%.
Trained and promoted 3 team members to Assistant Team Leaders.
