Division Head of Business and Brands
Al Mana Group Of Companies
Total years of experience :12 years, 5 Months
Managing Performance & Growth for a Multi Brand Dealership (Polaris, Indian Motorcycles, Slingshot & Kawasaki) As Divisions Head of Business and responsible for dealerships businesses & brands improvement with financial control & budget planning strategy.
Responsible for- Sales & After sales & restructuring a company with a 5-year growth plan
Responsible to achieve profitability & sustainability
Currently preparing business plans & signing up new product verticals to the business as a part of 5-year growth plan
Responsible to ensure dealers performance managing KPI’s Sales, market share, customer satisfaction, training, lead management, facilities, stock turns and brands standard
Delivered Sales & profit margins up by 7% in first year
Defining monthly commercial and marketing strategy considering stock, product availability, sales forecast, commercial partners & competition
Digital Marketing performance overall up by 65 %
Building a solid team of target-oriented salespeople & technical team with strong technical know-how & achievements
Analyze financial impacts of strategic decisions & suggesting improvement path & plan
Monitoring business performance
Ensure plans are developed and implemented parallel with relevant cross functional teams and aligned with Global brand strategy, identify, and address local business sales & marketing meeting criteria
Preparing the company for ISO certifications, setting up policies & procedures
Dramatically improved business health by setting up strategies by establishing a top record in reduction of YOY losses by 76%
Achieved targeted Profit YOY increase, YOY by 25% (Achieved since 2018-19-20)
Tapped Opportunities and built strong relationships with partners and created Brand engagement partnerships to improve growth in Sales- which recorded an increase in
demand for tough models by 50% growth in sales in 12 months
Improved dealer strength & performance by being the first in the region to involve brand into various marketing activities covering top channels like MBC 4 & CNN, which
got great appreciation from principal company & regional dealers
First time involving brand into various racing activities which brought great winning titles for the brand in 2018-2019-2020
Responsible for BMW sales & operations to improve
market share & build customer experience
Responsible for Volume planning & forecasting
Responsible for marketing & social media activities to
achieve top records for being top social media influencers
in Middle east
Responsible to monitor websites & social media platforms
to manage & control content
Responsible to partner with training teams worldwide
To achieve monthly sales target and improving as per budget target
Top sales performer for all the years with 100% achievement with a proven track record
Assist General Manager with sales plans and monitor gross profit margin on sales
Successful to achieve & organize the 1st biggest HONDA BORN TO RIDE EVENT and created it to be the benchmark of all events for customer engagement & improve brand visibility
Created various loyalty events for customers which improved fun bike sales by 30% in 2017
To support marketing team to maintain brand performance & also suggest new platforms to target
Maintain & control customer data of the department
Reporting business trends & market performance to the General Manager Sales
Suggest pricing strategy for the operations departments based on market research & new developments
Inventory Managing & forecasting orders
Identifying the right models suitable for the current market structure to ensure the right product mix
Preparing Provisions for budget planning
Responsible for B2B business and sales and forming up of a
new private company in UAE