Marketing Manager
Chalhoub Group
Total years of experience :18 years, 4 Months
- Opening Team for a brand new concept
- In charge of the marketing team, digital, PR, retail and branding
- Creating collateral
- Creating staff uniforms
- Retail collaborations, activations and promotions
- CSR
- Liaising with governmental sectors
- In charge of the local market, research and public relations
- Liaising with mall management
- Opening events
- Loyalty and gift cards
- Developing an annual marketing plan in conjunction with the concept managers
- Establish customer satisfaction programs, promotional packages with coupons and incentives
- Supervise subordinate marketing professionals and designers, assigning tasks and following up to ensure successful completion
- Opening team of new stores in Jordan…planned, booked, invited and succeeded
- Media and public relations, one on one meetings to insure best results
- Working in coordination with the Headquarters in Dubai and across all territories
- Managing all promotions and in store activities
- Managing all printing material, quotations and execution of in store production
- In charge of the loyalty card SHUKRAN and Shukran ambassadors in stores.
- Outdoor and in Mall visuals and wall units, renting, choosing artwork and follow up
- Studying and analyzing the market focusing on competitors and creating marketing strategies based on buying trends and consumer income information
Event Coordinating:
- Plan and direct brand launching, training sessions and sponsoring events to increase product and service awareness.
- Organize and negotiate all aspects of events on behalf of the company including pricing, location, vendors and maintaining budgets for the event.
- Communicate with senior management in a high degree of professionalism and confidentiality.
- Managing events such as openings, trainings, press releases, launch events and press meetings.
Marketing
- Responsible for marketing of all company brands, while managing the entire products line life cycle from strategic planning to tactical activities.
- Developing an annual marketing plan in conjunction with the brands managers.
- Creating budget management strategies, by delivering all marketing activity within the agreed budget.
- Managing all aspects of print production, receipt and distribution.
- Achieving frequent, timely and positive media coverage across all available media.
- Conducting a full market research, in order to identify market requirements for current and future products.
- Executing seasonal campaigns for Abu Shakra in coordination with agencies on Christmas, Valentine’s Day, Mother’s Day and many others some of which are specified by brand in collaboration internationally.
- In charge of social media, Facebook and Twitter and online campaign
- Supervising the marketing activities and the marketing team for Mazaya (Abu Shakra’s branches in Egypt)
2. Public Relations:
- Prepare or edit organizational publications, including employee newsletters.
- Respond to requests for information from the media.
- Confer with production to produce or coordinate production of advertisements and promotions.
- Study the objectives, promotional policies and needs that will influence public opinion or promote ideas, products and services.
- Arrange promotional campaigns in all types of media for the brands.
- Purchase advertising space and time as required promoting client's product and/or agenda.
- Plan and conduct market and public opinion research to test products or determine potential for product success, communicating results to client or management.
Management of the company. (Marketing, PR)
Designing and Directing the Magazine
-Started as a Graphic designer, Designing Sharqiyat Magazine.
- Magazine Publishing: Template Designing, Photo Editing, Full Progress of the Magazine and Printing Finalization.
-Organizing Photoshoots. Photography Coordinator for the Wedding and beauty Supplement.
-Press Activities: Interviews, Attending Press Releases and Social Events
-Designing Advertisments and printing materials for the company.
Becoming Director of the magazine.
Graphic designer.
Graphic Designer
Participating in events and photo shoots
Currently studying through a part-time program in Dubai. (attending workshops supervised by the University of Leicester)
Additional Certificates and Courses - D.E.L.F A1, A2, A3, A4 (French Certificates) - Editing and Writing Skills Certificate from the American Embassy – Jordan - Arts Certificate from H.R.H Queen Noor Al-Hussein - Appreciation and Gratitude Certificate from the Traffic Police Department for volunteering in their Arts' Exhibition concerning Traffic Accidents and Traffic Safety. - Training Course at the Sheraton Hotel Amman in Telemarketing - Training Course at ALICO Insurance Company.
