Business Development Manager
Smiths Medical
Total des années d'expérience :20 years, 11 Mois
Smiths Medical Ltd, Business Development Manager (UK & Ireland), Technical Services
Leadership of a commercial contracts team in a £3.4m part of the business. Key account management, customer relations and growth focused opportunity identification. Strong belief that sales experience is an integral part of the Marketer’s toolkit.
o Head hunted to turn around a failing department. Implementation of new procedures, resource restructure, and effective leadership ensured the clearing of an admin. backlog and improved customer satisfaction.
o Managed the rebuilding of consumer confidence during a period of lapsed quality control to ensure the protection of existing business and the renewal of £400k of key account contracts.
o Developed, lead and negotiated a national framework which was implemented across 16 hospitals.
o Researched, designed and developed new product offerings targeted at true customer needs and focussed at growing the business in a challenging and dynamic business environment.
o Improved the communication and collaboration with between sales teams by leading “growth” business development presentations. Participants have praised the improved communication from our business.
Smiths Medical Ltd, Product Manager (Global), Wallace, Assisted Reproduction
Management of a world leading and reputable product portfolio, utilising marketing tools to maximise sales and margin potential for a £14m part of the business. Promotion after 2 months from Assistant Product Manager to cover maternity leave. Management of market research and statistical analysis for strategic plans. 3, 5, and 10 year strategic plan formulation. Forecasting, pricing and ownership of the marketing communications budget.
o Developed and presented the 5 year new product development strategy which was well received by the board and resulted in the investment of 2 new projects. Positive feedback was received at all levels.
o Successful project management and collaboration with multi-functional teams minimised brand damage and customer dissatisfaction following a major quality and back order issue.
o Lead the collaboration with external clinicians and project teams to define and develop a new product opportunity. The product now actively caters for a substantial and profitable niche market in the Far East.
o Lead specialist for a new product launch and subsequent promotion. 1-to-1 international sales promotion.
o Managed agency liaison for a successful international promotional campaign which included the design of an interactive exhibition stand and themed promotional gifts.
Smiths Medical Ltd, International Market Analyst, Market Intelligence
Worked close with directors to define SM strategy for new product development. Provided analytical input into strategic planning activities and board presentations. Market opportunity and acquisition evaluations. Monitoring, research, and analysis of key information to enhance understanding of market dynamics, business profitability and competitor strategies. Questionnaire design.
o Design & developed a business analysis tool to define commercial growth opportunities including the design of the World Wide Product Plan and Plan FY07/08 strategic planning templates.
Smiths Medical Ltd, Project Engineer II, Research and Development
Concept generation, product specification development and validation of product output. Project Management. Creative problem solving, outsourcing and supplier management. Technical input into design and development projects from conception through to completion. Mentoring.
Smiths Medical Ltd, Project Manager, Research and Development
Researched, designed, manufactured and project managed the complete development of a ‘new to world’ chest decompression device.
o 1st Prize for the Loughborough University Innovation Award. Project and dissertation acclaim from clinicians resulted in a full time job offer from Smiths Medical and patent no. GB06175053. The product design is now in commercial production.
Information upon request
Information upon request
(A) grade distinctions and a regional award recieved for outstanding performance. http://www.cim.co.uk/about/home.aspx http://www.cim.co.uk/tandq/qualifications/qualificationDetails/charteredpostgraduatediploma.aspx
(A) distinctions. http://www.cim.co.uk/tandq/qualifications/qualificationDetails/professionaldiploma.aspx
Recieved 1st Class Honours which is the highest award for a degree in the United Kingdom. Loughborough University Innovation Award (1st prize). Project and dissertation acclaim from clinicians resulted in a full time job offer from Smiths Medical and patent no. GB06175053. The emergency tension pneumothorax kit in now in commercial production by an external company.