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Joy Veras, Senior Digital Product Executive

Joy Veras

Senior Digital Product Executive·Reed Exhibitions

United Arab Emirates

Bachelor's degree, Information Technology

Work experience

Total years of experience: 7 years, 2 months

Senior Digital Product Executive

September 2016 - November 2020

Reed Exhibitions

Abu Dhabi, United Arab Emirates

September 2016 - November 2020

Digital Product Delivery & Development
- Defining and prioritising deliverables, from planning to release, with minimal guidance.
- Thorough understanding of the customer journey to offer appropriate solutions and drive solutions for complicated design challenges.
- Writing clear requirements for complex features or products and being responsive to request for clarifications.
- Managing products without direct supervision, involving manager or other senior leaders only when appropriate.
- Developing clear go to market launch plans and coordinate with the show teams and vendors.
- Drafting successful communication plan/process for marketing and sales collaterals.
- Developing and supporting pricing strategy and negotiation, if applicable.
- Supporting and participating in business strategic planning, contributing to sales and business development strategy.
- Coordination with corporate and global sharing of best practices, knowledge and results.

Customer Focus & Analysis
- Creating processes and segmenting markets to answer customer needs of those sub-segments in details.
- Proficient at pulling and accessing data from multiple sources, and managing through data ambiguity.
- Generating the important data to consider and setting KPIs, priorities and dashboards.
- Recommending action plans and best digital products based on results.
- Present out of the box approach for awareness - to increase number of platform usage, footfall onsite and efficiency to receive less inquiries closer to the event.

Technical Skills
- Speaking knowledgably with tech and data counterparts about development approaches.
- Deep understanding of structure & system build up, and managing API integrations with different suppliers at the same time such as: registrations, matchmaking platforms (becoming now full digital experience and hybrid), mobile apps, CRMs
- Became familiar with the organizational development practices, platform requirements, and project management framework.

Company industry:
Events Management
Job role:
Marketing and PR

Project Coordinator

January 2014 - December 2014

Reed Exhibition Fze

Abu Dhabi, United Arab Emirates

January 2014 - December 2014

Reed Exhibitions Fze
Project Coordinator
Events Organization and Administration
September 15, 2013 - Present

- Responsible in administrative task, coordinating, planning, organising and implementation
- Prepare pre-event work plan to present in the management
- Build database, invite, organize and deliver on-site briefing for VIPs mainly government sector
- Identifies marketing opportunities by identifying consumer requirements
- Provide excellent customer service using a proactive approach to problem solving
- Dealing with high volume of queries pre-event and onsite
- Develop a good relation with customers and internal team department
- Supervise and train temporary staff onsite
- Handling logistics and coordinate with suppliers (pricing, transportation, hotel, visa arrangement, system, etc.)
- Support functions in planning, tracking, reporting quality management and internal communications.
- Ensuring that relevant information is clearly and professionally communicated.
- Mastering newly launch application/system as main point of contact for Digital Marketing Team
- Oversee the technical aspect of the online platform
- Protect organization's values by keeping information confidential.
- Perform other duties as requested and required


Administrative Task:
- Updating sales and database using Sales Force System
- Process LPO using Peachtree accounting and direct coordination with Finance Department
- Generates log-in details through ICMS system and maintain exhibitor list updated
- From processing a participation contract to payment follow-up and collection.
- Handling Discount/Invoice Amendments/Stand Cancellation & Floor Plan Alteration
- Perform clerical work such as filling, arranging invoices and contract to an establish system
- Execute general duties to include but not limited to: photocopy, filing & courier.
- Courier Services (cheque collection, invitation, certificates, brochures, etc.)
- Reviewing sales analysis and sales funnel accurately against the total sales achieved weekly.
- Create and analyse commission report for International Sales Group and Agent.
- Advanced computer literacy skills in MS Office Packages (Word, Excel and Powerpoint), internet & emailing- upon creation of survey, reports, presentations, and office correspondence.

Event Portfolio
World Future Energy Summit (WFES) - Middle East largest gathering on future energy
- Hosted by Masdar and under the umbrella of Abu Dhabi Sustainability Week
- Organized WFES for 2 consecutive years (2013-2015) with 28, 014 attendees

Airport Show co-located event with World Travel Catering & Onboard Services
- Held under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum

Decofair, Foodex, Saudi Health and Beauty, Saudi International Sport & Fitness
- Reed Sunaidi Exhibitions joint venture partnership between Reed Exhibition.
- Coordinating 500 International Exhibitors participation across 4 shows

International Exhibition for National Security & Resilience (ISNR)
- Organized by the UAE Ministry of Interior (MoI) and REED Exhibitions
- Main contact for 218 companies from 32 countries in ISNR 2014 edition.

Company industry:
Other Business Support Services
Job role:
Administration

Technology Consultant / Data Quality Analyst

February 2012 - June 2013

Hewlett-Packard Philippines Corporation

February 2012 - June 2013

Hewlett-Packard Philippines Corporation
Technology Consultant / Data Quality Analyst
February 06, 2012 to June 30, 2013
• Work on a global technology company which is dedicated to provide the highest quality and exceptional service to its client.
• Establish high analytical skills in providing a resolution in overall business intelligence.
• Perform preliminary assessment and impact classification
• Provide initial information to the user that includes ticket ID and its maximum resolution time
• Monitor issues and requests to ensure that it will be solved within the Service Level Agreement
• Resolve how-to and business related data questions
• Provide issue solution, workaround, or escalate to the appropriate second level support team
• Follow up with users to ensure satisfactory incident resolution
• Own the ticket end-to-end until closure including confirmation of resolution with caller.
• Organizing periodic customer satisfaction survey invites and collect.
• Exposed to a multicultural work environment having a business counterparts around the world.
• Became a Single Point of Contact (SPOC) in some of Software Application
• Became a Subject Matter Expert (SME) in one of the most crucial/important Data Application.
• Become a Process Owner for the whole team for Business Continuity Management.
• Showed leadership in handling the team whenever the lead/back-up lead is not around.

Company industry:
IT Services
Job role:
Information Technology

On-the-Job Trainee

January 2011 - March 2011

Philippine Long Distance Telephone Company

Philippines

January 2011 - March 2011

Philippine Long Distance Telephone Company
On-the-Job Trainee
IT Staff
January 2011 to March 2011
• Work on a largest & leading telecommunication company in the Philippines.
• Maintain confidentiality of correspondence as advised by supervisor.
• Responsible with the database of the files including LPO, invoices and etc.
• Responsible in preparing the weekly & monthly report and graphs using Microsoft Excel.
• Checked incoming update & documentation in maintain the servers.
• Handled data for the daily inspection of the servers in different areas.
• Organized the backup files in a systematic manner to easily distinguish data

Company industry:
Telecommunications
Job role:
Engineering

On-the-Job Trainee

April 2010 - June 2010

Amberbase Solutions Philippines Corp

April 2010 - June 2010

Amberbase Solutions Philippines Corp.
On-the-Job Trainee
IT Staff / Technical Support
April 2010 to June 2010
• Work on a Leading, Philippines-based provider of offshore customer care and high performance
share.
• Ability to work positively on a graveyard shift
• Assist in troubleshooting computers
• Do the ordering if necessary and inventory
• Maintain up to date records of all information and ensure that it is available when needed.
• Responsible in updating software and applications
• Focus of work on the completion of a set related tasks for a particular section or service with the ability to accommodate new tasks.
• In charge of preparing reports, encoding and print letters/memos for clients.
• Send letters, memos and other facsimile messages to concerned persons, departments and/or regional branches.
• Requests and maintains the inventory requirements of the department

Job role:
Engineering

Education

Don Bosco Technical College

April 2011

April 2011

Bachelor's degree, Information Technology

Philippines

St Mary's Academy

March 2007

March 2007

High school or equivalent, High school graduate

Philippines

Skills

Project Management
Expert
Project Management
Expert
Online User Experience
Expert
Online User Experience
Expert
Product Launch
Expert
Product Launch
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Work Planning
Expert
Work Planning
Expert
Data Analysis & Analytics
Expert
Data Analysis & Analytics
Expert
Dashboards
Intermediate
Dashboards
Intermediate
Digital Products Launching
Expert
Digital Products Launching
Expert
CRM
Expert
CRM
Expert
Product Managment
Expert
Product Managment
Expert
Peer-to-peer management
Expert
Peer-to-peer management
Expert
Project Management
Expert
Project Management
Expert
Online User Experience
Expert
Online User Experience
Expert
Product Launch
Expert
Product Launch
Expert
Interpersonal Skills
Expert
Interpersonal Skills
Expert
Work Planning
Expert
Work Planning
Expert

Social profiles

Languages

English

Expert