Digital Marketing / E-commerce Manager
Medisouq.com
Total years of experience :14 years, 11 Months
Marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue.
formulated and improvised E-com business process.
sales figures Increased to 11X and successfully shored up revenues through untapped channels like discount coupons and 3rd party promotions.
Acquired high quality B2B Customers and partnerships during Arab Health Expo through co-ordinated Digital campaigns.
Adaptable and scalable campaigns depending on the Goals Budget and Time.
for better coordination implemented SLA between Sales & Marketing.
Email Marketing- Build B2B and B2C email lists without harming domains and ip.
Adwords and Facebook, PPC ads- Dynamic ad pulling from magento backend with best possible bids.
Managing Social Media Presence across all channels. Groups, Contests for Retention and Re-Targeting.
SMS campaigns for events, campaigns and Client Retention.
Monitor website Analytics to foresee trends, improvise strategies and Reports.
ERP/MIS & CRM System procurement, implementation, Managing and Staff training for efficient Back Office.
Advices Hiring Manager on Staff Recruitment.
Lead Acquisition for Group Companies through Digital Marketing. SEO, SEM, Google Ads, E-mail Campaign, Data Acquisition.
Coming up with new strategies to increase sales and researching on competitors for finding new areas of advantage.
Generate High Quality leads.
Attract good quality traffic from relevant buyer personas.
Convert visitor to leads, nurture leads to customers, delight customer to promoters.
Lead Acquisition through Youtube and other Digital Channels.
Leads list building and re-targeting and follow-up.
Optimize content, Video creation & landing Page optimization.
Digital marketing, Sales and Tech Support.
Research and Introduce new technologies.
Duties:
● Building websites using PHP and HTML.
● Building websites using MVC frameworks or CMSs like CodeIgniter, Wordpress, Drupal, Joomla.
● Developing advanced Database driven websites & systems including E-commerce.
● Developing compatible User Interface functionality using JQuery & other libraries.
● Integrating and working with APIs to produce required functionalities.
● Designing cross browser compatible web pages using HTML, CSS, JavaScript, XML, AJAX, JSON.
● Back end Development and Maintenance of websites using PHP and SQL.
● Setting up Linux Servers, scheduling Cron jobs, optimizing sites for maximum performance, setting up CDNs.
● SEO and SMO and Digital Marketing.
● Designing and Developing RFID IT Systems.
● Sales & Support ERP s and IT Systems.
Duties:
● Implement ERP, BI, Project Management softwares as per client requirements.
● Install, Integrate, Demonstrate and troubleshoot ERP, BI, Project management tools to client’s staff.
● Convert leads into Sales.
● Digital Marketing, SEO, SEM, SMM, Online PPC Ads, email marketing, sms marketing.