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Junaida Abdullah

Senior Specialist, Strategy & Sales Transformation

Maxis Communications Berhad

Location:
Malaysia
Education:
Bachelor's degree, Accountancy
Experience:
23 years, 2 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  23 Years, 2 Months   

February 2017 To Present

Senior Specialist, Strategy & Sales Transformation

at Maxis Communications Berhad
Location : Malaysia
Responsible for overseeing organizational reviews, communicating results to top management, and developing strategies based on business direction and goals. Conducts detailed business reviews to identify strengths, weaknesses, and opportunities and to evaluate business operational effectiveness.

Manage the performance measurement process to ensure that ROIs are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics.

Develop and implement an integrated, strategic communications Go-To-Market plan to increase sales funnel opportunities and strengthen brand identity across key stakeholder audiences in Enterprise space.
 Conceptualize, evaluate, and implement communication and business strategies and priorities for the division
 Identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partner
 Develops communications key messages & value propositions and manages the implementation across all communications programs
July 2012 To January 2017

Head of Market Demand Generation (GTM)

at Maxis Communications Bhd
Location : Malaysia
Develop strategies, implement & manage and review marketing, communication & go-to-market programs that drive demand with the objective to grow sales opportunities and higher lead conversion.
Sales ground activities, roadshows, clinics, workshops, coffee sessions, engagements platforms, C-level events: planning and implementation. Create and execute “go-to market” strategies and appropriate vehicles to build opportunity and increase sales pipeline by understanding industry trends, needs & highlight value propositions.
 Account planning : growth & retention strategy
 Acquisition & retention program with linking benefits of corporate entity to their corporate employees
 Maxis online store for Corporate Individual
July 2008 To July 2012

Chief Marketing Officer

at Open Application Systems Sdn Bhd
Location : Malaysia
Manages investment ventures covering feasibility up till go-to market in ensuring stakeholder values, goals and targets are met.
Develop, design, lead, plan, coordinate, and execute project implementation activities resources, marketing communications, branding and business development platform, financial, timescale, scope of work, compliance, SOPs, BPR, methodologies, extension of time, variation orders, change request, reviews, practices & agreed limitations, resource impacts, cost control principles.
 Responsible for the successful delivery in the area of Integrated Strategic Marketing and Business Development under Invictus Alliance Group
 Involved in long-term planning and day-to-day execution which leads to overall strategy and manages complex issues within functional areas of expertise
October 2006 To July 2008

Strategy Manager

at SPK Technology
Location : Malaysia
Plan, execute, and finalize projects according to strict deadlines and within budget, project’s objectives and oversee quality control throughout its life cycle.
 Develop and deliver progress reports, proposals, requirements documentation and presentations. Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas.
 Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful project elements.
March 2005 To September 2006

Brand & Business Development Manager

at Kompakar eHealth Tech Sdn Bhd
Location : Malaysia
Managing implementations of Hospital Information Systems of : PutraJaya Health Clinic (Clinical Information System), Putrajaya Hospital (Total HIS), Pantai Medical Center, Bangsar (HIS), MINDEF, Singapore (PACES2, Patient Care System, including EMR)
 Responsible to identify prospects/business opportunities and prospecting for new clients.
 Execute strategic marketing & promotion platforms for projects A&P activities and managing both internal & external communications.
January 2003 To February 2005

Public Relations, Communications and Special Event

at Putrajaya Wetlands - Stagno VIC Sdn Bhd
Location : Malaysia
Initiate and generate a significant number of special events to be housed at Taman Botani and Taman Wetland Putrajaya. Ensure communication with the public to be executed professionally and maintain and ensure visitors’ interest for repeated visits. Foster and enhance professional working relationship with all media contacts and act as a key person for responses to queries and requests.
January 2001 To January 2003

Senior Financial Analyst

at World Vest Base Inc - Standard & Poor's
Location : Malaysia
Scrutinizing financial reports on the fundamental segments for the usage of investors, auditors and other third parties for the purpose of proposing the most profitable industry’s event. Plan, recommend and implement the most appropriate mode of communication to public and other related parties and ensuring standardized information is being disseminated effectively.

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
December 2000

Bachelor's degree, Accountancy

at University Tenaga Nasional (UNITEN)
Location : Kajang, Malaysia
Grade: 2.62 out of 4

Specialties & Skills

Market and industry analysis

Microsoft Office (Windows,Apple platform

Intellectual Property (IP) Valuation

R&D Commercialization

Presentation (Commercial, Strategic, Marketing & Branding)

Investment paper, project implementation

Business plan, capitalization and risk

Financial statements, project budgetary,

Special Events

Corporate Communications

Materials

operations

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Malay

Expert

French

Beginner

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