Total Years of Experience: 23 Years, 2 Months
February 2017
To Present
Senior Specialist, Strategy & Sales Transformation
at Maxis Communications Berhad
Location :
Malaysia
Responsible for overseeing organizational reviews, communicating results to top management, and developing strategies based on business direction and goals. Conducts detailed business reviews to identify strengths, weaknesses, and opportunities and to evaluate business operational effectiveness.
Manage the performance measurement process to ensure that ROIs are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics.
Develop and implement an integrated, strategic communications Go-To-Market plan to increase sales funnel opportunities and strengthen brand identity across key stakeholder audiences in Enterprise space.
Conceptualize, evaluate, and implement communication and business strategies and priorities for the division
Identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partner
Develops communications key messages & value propositions and manages the implementation across all communications programs
Manage the performance measurement process to ensure that ROIs are aligned on key performance metrics, establishing realistic business goals, and providing accountability through reporting and analytics.
Develop and implement an integrated, strategic communications Go-To-Market plan to increase sales funnel opportunities and strengthen brand identity across key stakeholder audiences in Enterprise space.
Conceptualize, evaluate, and implement communication and business strategies and priorities for the division
Identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partner
Develops communications key messages & value propositions and manages the implementation across all communications programs
July 2012
To January 2017
Head of Market Demand Generation (GTM)
at Maxis Communications Bhd
Location :
Malaysia
Develop strategies, implement & manage and review marketing, communication & go-to-market programs that drive demand with the objective to grow sales opportunities and higher lead conversion.
Sales ground activities, roadshows, clinics, workshops, coffee sessions, engagements platforms, C-level events: planning and implementation. Create and execute “go-to market” strategies and appropriate vehicles to build opportunity and increase sales pipeline by understanding industry trends, needs & highlight value propositions.
Account planning : growth & retention strategy
Acquisition & retention program with linking benefits of corporate entity to their corporate employees
Maxis online store for Corporate Individual
Sales ground activities, roadshows, clinics, workshops, coffee sessions, engagements platforms, C-level events: planning and implementation. Create and execute “go-to market” strategies and appropriate vehicles to build opportunity and increase sales pipeline by understanding industry trends, needs & highlight value propositions.
Account planning : growth & retention strategy
Acquisition & retention program with linking benefits of corporate entity to their corporate employees
Maxis online store for Corporate Individual
July 2008
To July 2012
Chief Marketing Officer
at Open Application Systems Sdn Bhd
Location :
Malaysia
Manages investment ventures covering feasibility up till go-to market in ensuring stakeholder values, goals and targets are met.
Develop, design, lead, plan, coordinate, and execute project implementation activities resources, marketing communications, branding and business development platform, financial, timescale, scope of work, compliance, SOPs, BPR, methodologies, extension of time, variation orders, change request, reviews, practices & agreed limitations, resource impacts, cost control principles.
Responsible for the successful delivery in the area of Integrated Strategic Marketing and Business Development under Invictus Alliance Group
Involved in long-term planning and day-to-day execution which leads to overall strategy and manages complex issues within functional areas of expertise
Develop, design, lead, plan, coordinate, and execute project implementation activities resources, marketing communications, branding and business development platform, financial, timescale, scope of work, compliance, SOPs, BPR, methodologies, extension of time, variation orders, change request, reviews, practices & agreed limitations, resource impacts, cost control principles.
Responsible for the successful delivery in the area of Integrated Strategic Marketing and Business Development under Invictus Alliance Group
Involved in long-term planning and day-to-day execution which leads to overall strategy and manages complex issues within functional areas of expertise
October 2006
To July 2008
Strategy Manager
at SPK Technology
Location :
Malaysia
Plan, execute, and finalize projects according to strict deadlines and within budget, project’s objectives and oversee quality control throughout its life cycle.
Develop and deliver progress reports, proposals, requirements documentation and presentations. Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas.
Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful project elements.
Develop and deliver progress reports, proposals, requirements documentation and presentations. Determine the frequency and content of status reports from the project team, analyze results, and troubleshoot problem areas.
Conduct project post mortems and create a recommendations report in order to identify successful and unsuccessful project elements.
March 2005
To September 2006
Brand & Business Development Manager
at Kompakar eHealth Tech Sdn Bhd
Location :
Malaysia
Managing implementations of Hospital Information Systems of : PutraJaya Health Clinic (Clinical Information System), Putrajaya Hospital (Total HIS), Pantai Medical Center, Bangsar (HIS), MINDEF, Singapore (PACES2, Patient Care System, including EMR)
Responsible to identify prospects/business opportunities and prospecting for new clients.
Execute strategic marketing & promotion platforms for projects A&P activities and managing both internal & external communications.
Responsible to identify prospects/business opportunities and prospecting for new clients.
Execute strategic marketing & promotion platforms for projects A&P activities and managing both internal & external communications.
January 2003
To February 2005
Public Relations, Communications and Special Event
at Putrajaya Wetlands - Stagno VIC Sdn Bhd
Location :
Malaysia
Initiate and generate a significant number of special events to be housed at Taman Botani and Taman Wetland Putrajaya. Ensure communication with the public to be executed professionally and maintain and ensure visitors’ interest for repeated visits. Foster and enhance professional working relationship with all media contacts and act as a key person for responses to queries and requests.
January 2001
To January 2003
Senior Financial Analyst
at World Vest Base Inc - Standard & Poor's
Location :
Malaysia
Scrutinizing financial reports on the fundamental segments for the usage of investors, auditors and other third parties for the purpose of proposing the most profitable industry’s event. Plan, recommend and implement the most appropriate mode of communication to public and other related parties and ensuring standardized information is being disseminated effectively.
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