Project Manager
Promotion & Association Engagement, Dubai Association Centre
Total years of experience :16 years, 4 Months
The government body responsible for the establishment of international non-profit, professional & trade associations in Dubai
* Prepared annual strategic road-map & budget for across 30+ initiatives, including events and activations across the world
and managed projects lifecycle with stakeholders and internal support teams (Finance, Procurement and Legal) from
concept, scheduling, detailed project plans, coordination, and reconciliation;
* Created and managed Association ambassadors programme, working with 15+ senior Association Leaders as “KOLs” to
promote the Centre and build a knowledge base for the development of associations in MENA region;
* Developed and maintained strategic industry partnerships including associations, government bodies, media & press;
* Launched and managed the inaugural Dubai Association Conference from the conference concept, programme
development, marketing campaigns, sponsorship & partnership engagement to the final implementation.
2014
The government authority dedicated to support the development of Dubai business community
* Proposed and implemented the strategic plan for establishing China Office, including location selection, stakeholder
identification and short&long term business road-map, which successfully resulted in Shanghai office being the most
competent office among 12 Dubai Chamber international offices;
* Redesigned and managed the full cycle implementation of Global Business Forum (GBF) Latin America Panama 2019 and
roadshows series. Responsibilities include defining forum concept, marketing campaign developments, managing team
incoming and outgoing communication and partnership engagements; GBF Latin America is now recognized as one of the
most influential high level business events in Latin America region;
* Additional responsibilities included: Supported in the planning and organizing meetings & events as well as
intergovernmental activities, including but not limited to presidential visits, market & B2Bs seminars in favour of the
business community.
2014
E- learning account on WeChat Platform
* Co-founder of one of the earliest established language E-learning accounts on WeChat Platform with the number of total paid
members grew from 0 to over 300, 000;
* Operated autonomously and (at later stage led a team of 6) in all facets of the account development, i.e., product positioning,
content development, daily operations, online marketing and etc;
* Developed 8 lines of products catering for different study levels and engaged other WeChat Mini programs to diversify the
learning experience and efficiency;
* With changing situation and the downturn of E- learning dividend period, adjusting directions and taking the lead to explore
the next steps for the account development.
.