Sales Specialist
SADAFCO
Total years of experience :13 years, 3 Months
Execute the implementation on field of all Sales automation tools and monitor its progress.
Participate in, execute and monitor progress of projects, e.g.: Route to Market (RTM), Expansion and Optimization Projects, with Business Managers (BMs) and Sales Supervisors.
Assess the needs to improve processes and propose system buildups based on the Field Sales and Company’s reality.
Assess distribution gaps and proposes actions to improve.
Monitor effectiveness of assets (freezers/coolers) and work closely with BMs, ASMs and Sales Supervisors towards ensuring the best utilization.
Monitor effectiveness of KPIs of the routes in TT/MT/WS/OOH and proposes actions towards better utilization of the truck capacity.
Monitor journey plan adherence across all channels for all depots. Lead execution of Route Optimization from time to time.
Assure there is no VSO (Van Stock Out) via regular vans loading monitoring.
Make sure all outlets have unique barcodes which can be monitored via GPS.
Evaluate Carry Over (CO) against VAN loading instruction and suggest improvements.
Evaluate sales orders against suggested orders for Modern Trade and Wholesale which are working on a ‘pre-order’ loading schedule.
Initiate and analyze the monthly commission of the entire Sales team before payment of commission is handed over to C&B. Engage with BMs and IT to make necessary changes based on agreed principles
Guiding sales team & managing merchandisers and collaborating with them in order to get the desired fundamentals (shelf share, planogram implementation and rotation).
Coordinating with Head Office & suggesting for marketing activities to grow the business.
Liable for generating sales by incorporating new customers in the business portfolio.
Monitoring distributions, service-levels & ensuring that the customers are visited as per journey plan of the salesman.
Understanding client’s needs and objectives; liaising closely with them to achieve win-win situations.
Resolving customer complaints by investigating problems, developing solutions & making recommendations to management.
Conducting and creating weekly activity reports that includes analysis of sales, growth, product availability & wastage of the products & communicating the same to sales team for improvement.
Closely follow up with the sales team for collection.
Monitoring competition, gathering marketplace information on pricing, new products, merchandising techniques.
are:
* Design and execute digital marketing plan to capture leads and provide the
updates and relevant information to the existing & potential customers.
* Sending SMS & Email to the existing & potential customers for the updates.
* Designing the marketing material which is sent to the existing investors and
potential clients via email and upload the same on social media to create
awareness about the brand.
* Making alliances various brands to create brand awareness.
* Maintain & update the website as it provides the first hand knowledge to the
existing and potential customers.
* Conceptualizing and designing of the branding & marketing material which
includes brochures, investment forms, head boards and branding of the branches
pan Pakistan.
* Supervising the sign off of marketing literature and campaigns, liaising with legal
and compliance personnel, ensuring the designs and messages meet the company
brand and regulatory guidelines.
* Write reports, specifications and creative briefs.
* Manage external marketing partners and vendors such as advertising agencies,
public relation agencies, digital marketing agencies, production companies and
printing agencies.
PROFILE
PROFESSIONAL EXPERIENCE
* Designing of the monthly content calendar in coordination with the agency
ensuring that all the products and services are marketed in accordance with the
regulatory authorities.
* Participating and supervising the events organized by corporate clients and other
organizations.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Manage external marketing partners and vendors such as advertising agencies, digital marketing firms, production companies and printing agencies.
Managing social media (Facebook and Twitter) for creating brand awareness & brand penetration among the public.
Compiling and forwarding the leads generated from Facebook to investor relation department.
Closely coordinating with the agency to prepare a full fledge plan for a campaign of new fund launch. ( Teaser, CTAs, Visuals etc).
Write reports, specifications and creative briefs.
Manage the production of marketing products through a variety of channels which includes print and electronic media, email or on-line campaigns, and road shows.
Participating and supervising the events organized by corporate clients and other organizations.
Conceptualizing and designing of the branding & marketing material which includes brochures, investment forms, main head boards and door of the branches.
Proof reading of the monthly Fund Manager Report and other corporate communication materials and incorporate the changes where necessary.
Extensive market visits to monitor the branding activities of the competitor and ensuring that all the branches are well equipped with all the relevant marketing materials.
* Stock monitoring for ageing and performance, area and channel wise internally
and externally.
* Extensive market visits to ensure the availability and proper visibility of the
stocks.
* Ensuring effective in-store merchandising as per guidelines set by Business
Partners.
* Preparing & implementation of all trade marketing activities in coordination with
National Sales Manager, Trade Marketing Manager & Branch Managers to keep
them all aligned with all the activities and budget allocation so that company
objectives are achieved.
* Working in close coordination with top Key Accounts e.g., Carrefour, LULU and
all Coop and other distribution channels like B-Class, Traditional trade,
Wholesale and HORECA and planning, marketing activities as per the off
takes/demand of the product/promotion.
* Planning along with the Sales team on the new launch, merchandising guidelines
& pricing. Ensuring that all stocks have proper labels and barcodes along with the
trade marketing tools.
* Coordinating with the warehouse and supply chain team to ensure that the
promotional items are packed and delivered on time.
* Coordinating with the agency for tasting and sampling activities of the new and
existing SKUs in order to create awareness.
* Actively participated in the new product launches and re-launching of SADAFCO
Milk, California Garden & LOTTE Confectionary
* Implementation of Business Plan (Pricing, Trade Marketing, ROI Analysis,
Promotions and In-store Activities).
* Assist the Business managers & identify the areas of business development in the
existing product lines & new businesses.
* Keeping monthly track on the Trade related spends with the help of the
Advertising & Promotion tracker. Ensure that the spends are in line with budgets
and sales.
* Forecasting, budgeting& planning of stocks and appropriate allocation of budget
in coordination with Supply Chain & logistic team.
* To manage key Corporate & Retail accounts of the company.
* Initiate and conducts market visit to target prospects.
* Responsible to achieve the assigned targets in terms of Volume & Price.
* Distribute sales target within the team and measure their performance against the
assign targets
* Keep an eye on competitor’s activities and offer proposal to nullify its impact.
* Arrange & manage Sales & Marketing activities.
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Intermediate
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