Head of Market
Euler Hermes
Total years of experience :20 years, 1 Months
STRATEGIC PROJECTS
- Department Creation: Set up the Marketing Dept. with 3 staff (Euler Hermes GCC, 2015)
- CRM Adoption: Oversaw CRM implementation and its internal promotion and utilization by over 25+ commercial end-users (including sales team and management). (Euler Hermes GCC, 2014-2015)
- Strategic Expansion Initiative: Set up new offices and managed 3 product launches in the GCC market - Surety; Contract Frustration & Financial Transactions (Euler Hermes GCC, 2014 - present)
- Global Product Roll-out Plan: Defined the global roll-out plan for all EH harmonized products. Steered the implementation of the product roll-outs in the various operating entities. (Euler Hermes Group, France, 2012-2014)
The world's leader (34% global market share); Euler Hermes Group - a company of Allianz
Selected to manage growing the geographical footprint in the GCC area, including setting new offices and expanding the product offering (2014-2015). Implemented new products: Surety; Contract Frustration; and Financial Transactions.
Assumed role of Head of Market in 07/2015, where currently I manage market management activities across the GCC region, to include oversight marketing and sales strategies.
Services to clients included:
• Product Management: Managed new product launches, to include market assessment, product roll-out planning, regulatory relations and stakeholder management & compliance at all times. Products catering to: surety bonds, political risk, and financial transactions
• Risk Management: Helped clients across the Middle East by managing risk with confidence
• Marketing: Managed the EHGCC website and its LinkedIn homepage; participate in events and panel discussions; oversee internal and external communications
• Business Transformation: Owned the customer experience and acted as a change agent
• Highly interfaced with Compliance and Regulatory requirements to ensure new products and initiatives are aligned to the organization’s goals and local regulations
• Maintained the highest level of quality standards and service
Product Roll-Out Manager
Acted as Global Representative of the Commercial Department partnering with Sales, Marketing, Operations teams globally
• Carried out project reviews, establishing timelines, tracking progress, providing feedback and reports, and action plans for the projects managed
• Conducted process reviews to enhance operational efficiency with a focus on account management and new business development
Achievements to date include growing a commercial portfolio by €15+M (2008-2012), setting up new offices and managing 3 product launches in the GCC market (2014-2017)
courses: Certified Management Accountant (CMA), 2004-2006 The Institute of Management Accountants (IMA), USA Certified in Financial Management (CFM) Program
courses: Leadership: Management Skills (2009), Leadership & Authority (2013) Commercial: SPIN Selling (2009) Effective Account Management (2010), Negotiation Skills, (2011) Project Management: Prince 2 Foundation Level (2013)