Communications Manager
IC3 Institute
Total years of experience :11 years, 0 Months
Marketing - Dr. Batra’s - Mumbai (
Marketing - Medikabazaar - Mumbai (
Develop a marketing communications plan including strategy, goals, budget, and tactics
•Develop media relations strategy, seeking high-level placements in print, broadcast, and online media
•Coordinate all public relations activities
•Leverage existing media relationships and cultivate new contacts within business and industry media
•Create content for press releases, by-line articles, and keynote presentations
Managing the planning, development, and execution of integrated marketing campaigns supporting the brand
•Managing ATL projects like End of Season SALE, new store openings, new season launches, etc.
•Plan and implement direct marketing activities like leaflet printing & distribution, SMS and email campaigns, etc.
•Prepare the annual marketing calendar and be accountable for the successful implementation of campaigns
•Implementing a consistent brand strategy across all geographies, customized to local flavour/calendar
•Organizing fashion photo-shoots and maintaining information related to vendors and suppliers
•Sending out corporate communications information like newsletters, e-mailers to company stakeholders, internal & external
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