Kareem Majde

Sole marketing operator for 14 F&B outlets across 12 global brands and 5 terminals at KKIA. Matrix structure — coordinates across operations directors, brand partners, agencies, print vendors, and airport authorities (RAC & JEDCO).
▸ Plans and executes seasonal campaigns, LTOs, and promotional activations across all 14 outlets — managing the full marketing calendar for 12 global brands across 5 terminals simultaneously.
▸ Serves as brand guardian for all 12 global brands — the final checkpoint for every digital, print, POS, and OOH asset before deployment; owns all creative direction from agency briefing through to final approval.
▸ Manages all marketing communications with airport authorities (RAC & JEDCO) and brand partners — Pret A Manger, Burger King, KFC, Pizza Express, Caffè Nero, Eric Kayser — for every campaign activation, product launch, and seasonal promotion.
▸ Manages digital OOH screen content and creative rotation across 5 active terminals; produces all marketing materials bilingually in Arabic and English, driven by live flight schedules, footfall data, and daily sales performance.
▸ Led end-to-end marketing delivery for four outlet openings — Pret A Manger, Caffè Nero, Eric Kayser at KKIA Riyadh, and Jamie Oliver Kitchen at KAIA Jeddah — from pre-opening brand coordination and collateral through to launch-day execution.
▸ Originated “Food for Flight” — a flight-wave-timed grab-and-go retail concept built around live boarding schedules, converting high-density passenger traffic into incremental revenue by matching bundled offers to departure windows.
▸ Originated “Taste of Saudi” — a cultural positioning initiative embedding Arabic typography, local seasonal menus, and regional storytelling into international airport F&B brands, creating an authentic sense-of-arrival experience for domestic and international passengers.
▸ Develops joint promotional activations and commercial marketing partnerships with brand teams and airport operators; monitors competitor activity and reports performance weekly to 2 GMs and quarterly to the Board and CEO.
★ WON — FAB Awards 2025: Airport Foodhall of the Year · The Food Court — SSP Arabia, KKIA Riyadh
★ WON — FAB Awards 2025: Airport Restaurant Design of the Year · Eric Kayser — SSP Arabia, KKIA Riyadh
★ NOMINATED — FAB Awards 2025: Airport Coffee or Tea Shop of the Year · Caffè Nero — KKIA Riyadh
★ NOMINATED — FAB Awards 2026: Airport Coffee or Tea Shop of the Year — Gold · Pret A Manger — KKIA Riyadh
★ NOMINATED — FAB Awards 2026: Airport Casual Dining Restaurant of the Year · Pizza Express — KKIA Riyadh

▸ Built a 15-person marketing department from scratch — designers, copywriters, content creators, and a dedicated B2B lead-handling unit.
▸ Delivered 3× growth in qualified B2B leads through Meta, LinkedIn, and Snapchat funnels targeting corporate HR in KSA, paired with a real-time sales follow-up workflow.
▸ Built a full lead pipeline CRM in Google Sheets — multi-tab dashboard tracking every lead from first ad contact to contract signing, giving the team real-time visibility.
▸ Established a WhatsApp Business API system and built the company’s external presence from zero — website with live vacancies, B2B newsletter for KSA HR managers, and company profile for pitches and tenders.

Consulting
▸ Built the brands social and paid strategy from scratch in a three-month engagement — re-engineering the Instagram and Facebook visual
identity around organic short-form travel video.
▸ Grew the channels fast — 940.9% follower growth, a 15, 200% surge in reach, and over 665% more video views in two months — through
trend-first content calendars.
▸ Ran competitive and SWOT analysis to shape the targeting, and delivered paid campaigns at a 10.47% CTR and 0.29 EGP CPC — well below
travel-sector benchmarks in Egypt.

Managed integrated marketing across a diversified portfolio: 2 luxury hotels (Swiss-Belinn, Swiss-Belboutique), 6 restaurant chains, and a premium bespoke home furnishing brand (Marafi Villas) — reporting directly to the CEO. Led a 5-person team: paid media specialist, graphic designer, two social media executives, and a photographer/videographer.
▸ Rebuilt 6 restaurant brands from the ground up following COVID-19 lockdowns — reactivating dine-in operations, restructuring all paid campaigns, and recapturing market share while most competitors were still recovering.
▸ Delivered 68% year-on-year revenue increase across 2 luxury hotels (Swiss-Belinn, Swiss-Belboutique) and 6 restaurant chains through full-funnel campaigns on Meta, Snapchat, and TikTok.
▸ Managed KWD 90, 000/month combined budget — KWD 3, 000-5, 000 per restaurant brand for ongoing paid media and up to KWD 15, 000 per hotel campaign.
▸ Covered all team roles hands-on on peak days and ran dedicated e-commerce conversion campaigns for all 6 restaurant delivery channels — Meta and Snapchat ads end to end from audience setup through A/B testing.
▸ Managed full digital marketing for Marafi Villas — a premium bespoke home furnishing brand — including social media strategy, paid campaigns, visual identity, and consumer-targeted brand storytelling across Instagram and Facebook.

▸ Contributed to the Guinness World Record “Biggest Money Draw” campaign — the bank’s highest-profile customer acquisition initiative, with budgets of KWD 250, 000-450, 000 per activation.
▸ Primary contact for all advertising agencies — from initial brief to final asset approval and launch, handling requests from across all bank departments.
▸ Managed all 6 official social channels (Instagram, Snapchat, LinkedIn, X, Facebook, YouTube) — content calendars, performance monitoring, and full regulatory compliance.
▸ Lead on-site producer, live-stream coordinator, and scriptwriter for C-suite events and nationwide corporate activations.
★ Guinness World Record "Biggest Money Draw" — Part of the Commercial Bank of Kuwait team that executed that mass customer acquisition campaign and nationwide event activation. One of the bank's highest-profile marketing initiatives.

▸ Led a 20-person E-Care team handling all customer inquiries through digital channels — social media, live chat, and multi-platform
messaging — managing team scheduling, service quality, and complaint resolution.