Karen Issa

 Plan and excute all marketing strategies
 Plan and excute SEO/SEM, marketing data base, social media and display advertising
campaigns for 9 outlets
 Maintain & build social media presence
 Analyze performance of all digital marketing campaigns & asses ROI & KPI
 Create a website, & drive traffic to company pages
 Track website performance through google analytics
 Dispatch email marketing campaign
 Contribute to company blog
 Track competitive markets







 Develop influencer outreach efforts
 Issue and submit monthly reports
 Social listening to latest mentions & trends
 Develop budgets, including expenditure, research & development appropriations, ROI &
profit-loss projections while ensuring customer satisfaction
 Support sales and Lead generation efforts
 Managing artists’ accounts
 Managing youtube channel And youtube ads
 Covering media and photography during shooting
 Creating mood boards and managing photoshoots

• Researching industries, markets, demographics, trends, sales results, and other data related to the company's products or services
• Analyzing details of competitor offerings, including specifications, pricing, and promotional materials
• Creating detailed reports with research findings and analysis to inform marketing strategies
• Providing written documents and verbal presentations to guide the creation of new marketing plans and strategies
• Recommending specific marketing approaches and spending budgets to achieve the company’s desired sales goals
• Working within the company budget to produce effective promotional materials and advertising opportunities
• Track sales and feedback and adjusts marketing strategies as necessary
• Establish marketing tracking methods to help evaluate performance over time
• Monitoring marketing projects and analyze results
• Advise on branding, positioning, communications and other marketing issues
• Giving direction to marketing efforts with the most effective methods and tools
• Finalizing contracts with clients
• Hiring, training and managing professional sales team to meet company standards

• Coming up with offers
• Building terms and conditions for all offers and campaigns
• Accurately documenting all marketing campaigns
• Involved in all Web designs
• Responsible for technical support regarding the website
• Following up with the company’s system provider
• Responsible for crm use and new updates implementation
• Creating detailed sheet for all campaign costs and reporting to the accounting department
• Writing new contents for the website
• Following up on all accounts on forums
• Evaluating all marketing campaigns
• Sending emails informing costumers/leads with the company’s promotions
• Liaised on a daily basis with the sales department
• Creating, approving and implementing marketing campaigns
• Researching and creating campaign offers
• Involved in all Web design changes for two websites
• Negotiating pricing and fees, while ensuring the continuation and enhancements of services on behalf of the company
• Track all campaigns using Google analytics
• Editing contents and visuals on the website using word press