Manager, Marketing Operations & Events - MENA
Majid Al Futtaim
مجموع سنوات الخبرة :16 years, 6 أشهر
Role synopsis:
Specialised in day-to-day marketing operations by playing an active role in managing the projects marketing activities, supporting sales growth and brand equity.
Being the gateway for day-to-day relationship between the Communities marketing unit and the CEO office as well as various internal customers and stakeholders in the company.
Managing the Communities strategic events in the MENA region, promoting project to generate sales e.g. Real Estate exhibitions (Cityscape Global), networking corporate events and regional property roadshows.
Role synopsis:
Co-managing the marketing operations, PR, communications and brand governance for communities in UAE, Oman and Lebanon, though a three-point model:
• Governance: a top down approach ensuring all projects adhere to marketing policies and procedures
• Integration: a lateral approach that facilitates cross-sharing best marketing practices across all projects
• Support: experienced hands on support providing as needed and mission critical expertise to the projects via a shared pool of resources
Role synopsis:
• Managing the marketing of Meydan masterplan, by integrating new business catalysts that elevate its purpose and drive impact to the greater MBR City
• Promoting the Meydan master plan to boutique sub-developers, ensuring their adherence to the Meydan business plan and brand mission, whilst achieving profitable partnerships
• Managing the Meydan Free Zone marketing, being a separate entity under Meydan Group
Real Estate and Free Zone:
• Planning annual marketing strategy and media buying on behalf of Meydan Group
• Briefing and managing day-to-day relationship with brand, creative, PR and event management agencies
• Managing the creation of marketing assets: brand TVC, master plan fly through, marketing collateral and Dubai World Cup promotional movies
• Conducting market intelligence research e.g. SWOT analysis and future business opportunities
• Coordinating co-marketing operations between Meydan and its JV partners; for example, Sobha for District One, and Meraas for Dubai Water Canal
• Streamline marketing policies and procedures between Meydan as master developer and sub-developers
• Developing exclusive agreements with real estate brokers and influencers, promoting Meydan master plan and free zone regionally, leading up to growth in sales
Role synopsis:
Leading on marketing operations and events for new project launches, briefing creative agency on marketing collateral in liaison with Development, preparing internal briefs for Sales and Call Centre, setting up sales centre branding and promoting property stock in regional roadshows, leading up to growth in sales and improved brand equity in the international market
Marketing Management:
• Briefing agencies on brand and tactical campaigns
• Managing production of marketing collateral
• Developing brand films, project physical models, product renders, fly-through movies, as well as production, installation and maintenance of site billboards and hoarding across all projects
• Developing and managing regional property roadshows calendar and product-mix to sell in liaison with Sales
• Defining strategic marketing exposure e.g. CNN sponsorship in the middle east and Harrods physical pavilion in London
• Co-managing corporate website update and developing a monthly corporate e-newsletter
Events Management - Downtown Dubai and Mohammed Bin Rashid Boulevard:
• Developing events calendar, leading up to a growth in Emaar brand awareness
• Promoting Emaar destinations on a B2B-level to generate rental revenue e.g. Burj Park, Burj Plaza and Emaar Square
Role synopsis:
Managing marketing operations and store openings of 18 stores across the MENA region, creating seasonal campaigns, developing in-store fit-out collateral and promotional sale.
Marketing Management:
• Briefing various creative and media buying agencies on marketing deliverables across the MENA region
• Managing seasonal marketing campaigns across the MENA region
• Managing municipality sale/promotion permissions for sale season
• Planning media tours in various countries, revealing new product lines in key regional stores
• Creating the first-ever M&S MENA website
• Developing exclusive events calendar in flagship store for key media people and industry influencers
• Securing strategic sponsorships and partnerships to improve brand equity and M&S sustainability agenda
• Managing relationship and coordinating marketing plans between M&S HQ in London and regional office in Dubai
• Visiting annually M&S HQ in London to conduct market intelligence research and benchmarking exercise
Public Relations:
• Managing local communications with various PR agencies across the MENA region, ensuring targeted PR value in $ is achieved
• Building strong relationship with local media outlets in each country, securing free features for greater media exposures
Role synopsis:
Creating and managing the new MAUZAN brand identity from the owner’s vision into one of the leading Abaya boutique in the UAE, followed by translating the brand pillars into visual communications through marketing collateral, product lines and in-store fit-out.
Marketing Management
• Developing the corporate brand identity and brand collateral e.g. packaging and guidelines
• Creating marketing collateral e.g. corporate films, brochures, website and e-newsletter
• Managing business development events e.g. press conferences, media tours, exhibition stands and fashion shows
• Managing seasonal photoshoots for new product lines
• Conducting market analysis and competition researches
Developing new products and improving existing products, by working on product positioning and re-positioning, providing annual enhanced marketing collateral and quarterly new content for the corporate website, managing focus-group exercise and conducting local market intelligence research.
Bachelor's degree.