Karim Awadallah

• Setting the KPIs for the distributor's sales teams in line with strategic
objectives and growth plan.
• Monitoring markets P&L.
• Research and identify new business opportunities - including new
markets, growth areas, trends, customers, partnerships, products,
and services - or new ways of reaching assigned markets.
• Leading the distributor team's monthly on-demand cycle to ensure
the shipments.
• Developing the trade marketing plans and marketing budgets with
designated stakeholders for assigned markets.
• Leading distributor's sales team for product distribution and displays
for proper brand positioning and establishing the brand guidelines.
• Following competitor activities, sales progress, supply chain &
product quality issues to the company to identify growth
opportunities.
• Developing and maintaining a winning relationship with key
customers.

•Develop, improve and implement the trade marketing strategy and converted into an actionable program which should be in line with Sales & Marketing strategy to maximize sales growth opportunities in terms of (Shipment & IMS) across all channels.
•Create an initiative to increase the quality of our sales & distribution.
•Handle budget management to ensure our spending is on track and this includes the Marketing Budget and Sales Support (SS) at the distributors in the assigned markets
•Developing & executing consumer promotions in all/ specific trade channels when needed.
•Developing & Executing with the Country/Market managers the Road-2- Market program in Egypt, Lebanon, and Jordan to penetrate the weakness districts and improve the presence in Strengthen districts

• Develop the strategy for the Category in support of the corporate strategic objectives and marketing strategy.
• Develop the appropriate tactical plans necessary to execute the Category strategy.
• Assume total responsibility for the management of the Category, including managing market research, marketing analysis, planning, positioning, budgeting, product development, advertising, PR and the contribution margin for the Category.
• Conduct market research on the Category to determine trends, opportunities, create product positioning and pricing, create forecasts, understand the life cycle of the products in the category and develop marketing programs.
• Work with the sales force to develop competitive product analysis, materials, strategies and marketing programs to help combat the competition.
• Manage and control the profitability of each product and the aggregate profitability of the Category, meeting the profit targets set by the top management.
• Assume the responsibility for the creation of new products in the Category, to stay ahead of the competition and provide the customer with the best relevant products.
• Coordinate with R&D and to offer marketing guidance for product development and product improvements for the products in the Category.
• Execute the marketing plans efficiently by leading multifunctional teams, leading initiatives and managing ATL and BTL campaigns.

•Supervise & monitor the implementation of brand initiatives including planning, team meetings and their proper documentation. Properly document and analyze the plans and the subsequent impact of the marketing campaigns.
•Seek & enhance product improvements to meet market needs and profit plan for the category.
•Drive the development and launch of new products with a cooperation with brand management team
•Lead the development and analysis of consumer and trade knowledge on category.
•Seek & enhance product improvements to meet market needs and profit plan for the category.
•Ensure elaborate monthly sales forecasting in collaboration with National Regional Sales Managers.

•Develop long & short term marketing strategies for Greenland products based on solid market understanding
•Develop Products marketing plans based on set strategies (A & M budget)
•Conduct regular analysis of sales & define action plan - Prepare monthly, quarterly and annual reports and budget revisions.
•Lead the dissipation of marketing knowledge & marketing plan to the sales team
•Ensure elaborate monthly forecasting n collaboration with National Regional Sales Managers
•Lead the Development & analysis of consumer & Trade knowledge on Greenland products
•Lead the development of consumer insights & the subsequent business strategies
•Lead the implementation of brands initiatives including panning, team meeting and their proper documentation.
•Properly document and analyze the plans and subsequent impact of the marketing campaigns.

•Setting strategies/objectives for ARMA oils in the local market
•Setting and controlling annual budget for the oils Group and presented to the Head office in Yemen
•Developing all brands communication in support of the brands based on inputs of changes in markets and consumer profiles
•Prepare the yearly, quarterly and monthly sales plans analysis.
•Analyze pricing policies and profit margins of distributors, wholesalers and retailers and comparing them to competitors and adjust the pricing strategy according to output of analysis.

•Develop & manage an assigned product line from conceptual stages through life cycle to optimize profit and marketing, financial and pre-set strategies/objectives.
•Participate in overall product strategy, research and development requirements, analysis of market research and manufacturing coordination for new and emerging products.
•Seek & enhance product improvements to meet market needs.
•Drive the development and launch of new product.
•Ensure elaborate monthly sales forecasting in collaboration with sales department.

•Setting and Achieving Crystal (mother brand) target in terms of volume, market share, and profit.
•Assist in Identifying short/medium term strategy of Crystal in light of the long term strategy of the category.
•Managing/Supervising the management of the marketing mix of the Crystal.
•Handling all the pre-launch of (Crystal) a new brand with an integrated marketing communication perspective including product development.
•Discovering new opportunities in the Oils market and propose methods for capitalizing on them.
•Assessing of the achievements of the brand targets in light of their strategic direction and recommendation of next steps through business review & plan.
•Assist in formulating brand pricing and support policy to meet financial objectives and profit in accordance with Cost Accounting department.
•Supervising the TV production and assist the agency in story board

•Brand strategy reviewing and updating
•Supervising the research in local market to study the real factor affecting the sales
•Handling all product quality issue in accordance with quality department, R&D and technical department
•Supervising and Managing the outdoor, TV, radio and magazines campaigns to achieve its efficiency goals in light of short term strategy
•Supervising T.V. Production
•Monthly meeting with advertising agency to discuss the brands situation and the competitors brand’s status to be able in reducing the efficiency activity for the competitors

•Assist in new product launches
•Involve to facilitating promotional activities
•Work closely with suppliers/adverting agencies to manage the roll out of campaigns across this category
•Heavily involved in all aspects of the portfolio, and having exposure across the full marketing mix.
•Analyse the Oils market through the retail audit and provide a feedback to grow or maintain the market share of the company