karim mourad

• Laid groundwork for GCC market expansion, developing brand positioning strategies and pilot
campaigns across 3 markets.
• Adapted messaging for Gen Z and expat audiences, boosting early engagement by 20% in
digital campaigns.
• Implemented data-driven marketing frameworks to track campaign performance, ROI, and
customer lifetime value, improving efficiency by 15% in 2 months.

- Led 9-member cross-functional team managing product development, packaging, advertising and brand management for $1 billion business unit.
- Held full P&L responsibility for consumer brands Business - analyzed market, cultivated innovation, optimized product mix, and pricing, and designed promotional strategies.
- Established the first brand standards document and social media communication guidelines.
Ensuring a much more consistent and more effective brand message.
Results:
• Drove $1, 500, 000 million Increase In total revenues (6%) In 2015.
• Reversed declining sales on coffee, boosting revenues 3% in just one year.
• Grew Canton sales by 33.2% in 2015 and 35% (projected) in 2016.
• Pioneered new pasta for Roma Way product category that Increased overall pasta sales 5%.
• Participate in menu engineering for new Sizzler House menu.

Strategy included:
• Revitalized under-performing team, and exceeded revenue goals, by creating structured processes and improving cross-functional relationships and communication.
• Developed strategic plan including pricing changes and new promotional approaches.
• Improved branding and messaging and devised product knowledge training for stores employees.
• Played key role in launch 360 marketing campaign for canton that will beat revenue targets by 33.2%
• Developed new smart eating line of healthy spreads after recognizing opportunity to differentiate
The line from other brands. Projected year-on-year sales growth is 25%.

• Developed integrated marketing campaigns for Fortune 500 clients (PWC, PepsiCo, Toyota,
Disney+, Cartoon Network, UNICEF), increasing client engagement by 30%.
• Managed 16 cross-functional creative stakeholders, improving project delivery by 25%.
Restructured marketing operations, achieving 60% budget optimization and boosting team
efficiency by 35%.
• Established KPI tracking systems, accelerating campaign performance reporting by 40%.
• Built strategic partnership with WPP Group, expanding market reach by 20%.

• Developed go-to-market strategies for Cloud Kitchens, SaaS solutions, and new restaurant concepts.
• Launched influencer-led and performance marketing campaigns, achieving 18% sustained monthly sales
growth. For 24 month Period
• Optimized marketing project, securing funding and driving 15% market share growth.

• Localized marketing campaigns for Wingstop and Cinnabon franchises, improving ROI by 22%.
• Implemented multi-channel marketing strategies, increasing lead conversion by 18%.
• Adapted global brand strategies to GCC cultural nuances, enhancing brand relevance.

- Established the first brand standards document and social media communication guidelines.
Ensuring a much more consistent and more effective brand message.

Results:
• Developed & executed a comprehensive integrated marketing plan that resulted in a 45% increase in Sales from a previous year. Including penetration strategy for a new arrival brand name representing for the first time to Egyptian market
• I conceptualized and launched an awareness campaign Through the Facebook The final campaign ended up reaching over 100, 000 readers online.

• Launched a youth-focused apparel campaign, increasing online engagement by 25% within the first two
months.
• Developed and implemented a digital marketing strategy, resulting in a 15% increase in e-commerce sales
during the initial phase.
• Collaborated with local influencers, enhancing brand visibility and contributing to a 20% growth in social
media followers.
• Optimized product listings and content, improving conversion rates by 10% on the brands online
platform.

Hired into newly created position to help transition organization from a traditional
Cloth manufacture to a Brand. Provided senior brand managers with market and trend analysis for Fashion, categories and provided project management support on packaging development and plan tracking for all new products.
Results:

• Played a key role in reducing packaging development time by 30%.
• Identified new market niche, helping to drive a 27% sales increase
• Member of team that reversed negative sales trend, delivering 4% growth.
• Member of team that established the first brand standards document and social media communication guidelines.Ensuring a much more consistent and more effective brand message.

• Supported B2B marketing campaigns, contributing to lead generation and client
engagement initiatives.
• Assisted in developing marketing proposals and corporate communications,
improving client response and follow-up efficiency.
• Collaborated with cross-functional teams to execute promotional campaigns and
events, enhancing brand visibility.
• Monitored campaign performance and provided reports to senior management,
helping optimize marketing strategies.

- Managed direct mail, marketing collateral, lead generation and proposal-writing for privately held corporates, banks, and Law firms.
Results:-
• Generated leads, made sales calls and created proposals that resulted increasing
30 % for corporates sales