CCO (Chief Commercial Officer)
Confidential Co.
Total years of experience :26 years, 6 Months
• Establish relevant business KPIs for the company to track.
• Create and execute commercial strategies aimed at accelerating growth.
• Study industry trends and create an effective business plan based on commercial opportunities.
• Manage the commercial & sales teams with the goal of improving key metrics. Heavily involved in the motivation, drive & development of new talent within the organization.
• Develop an understanding of customers’ needs & make sure they are met.
• Responsible for ensuring all business activities are in line with the organization’s objectives.
• Work with the marketing team to create strategies that boost the company and product awareness.
• Develop partnerships with key stakeholders aimed at accelerating the company’s growth.
• Assist in the development of budgets and other financial systems within the company. Suggestions for corrective action if sales are below the budget.
• Responsible for the approval of the company's product pricing and positioning. Regularly receive reports comparing actual sales versus budgeted sales.
• Set comprehensive goals for performance and growth.
• Oversee the day-to-day operations of the business.
• Evaluate the performance of senior team members reporting to the COO.
• Design and implement business strategies, plans and procedures.
• Assist the GM in maintaining a competitive position within the industry.
• Keep the GM fully informed in a timely & candid manner of the conduct of the day-to-day operations towards the achievement of its shown goals.
• Foster a culture that promotes ethical practices, customer focus and service and encourages individual integrity.
Key Achievement:
• Bring to the profit and increase sales vs. LY buy double digit growth.
• Increase space by 20%
• Open e-commerce and add cosmetics, perfume to core segment.
• Reduce cost by 1 million SR and Add income on staff cost 1 million.
• Add “Sportswear”, H&B, new concept, semi-consignment concept.
• Oversee all divisions to drive P&L, expand & develop strategy of current business range in line with Company objectives in multiple phases.
• 22, 000 sqm. Trading space with twelve department heads direct reporting to achieve 160 million SR plus financial budgets with 44% exit margin and 95% sell through by end of the season
Key Achievement:
• Added 22 new projects / companies / supplier to portfolio.
• Branding and market expansion of 2000 employee to 5000 employees
• Digitalization of work process
• Looking after 56 stores of BLUEAGE brand in-house and Franchise store,
• 140 million SR financial budget with trading Space 20 K sqm. & 220 employees, with 45% & above exit margin. Achieved BP of 2018 & 2019
• Open 18 stores in 3 years including new concept and flagship stores in Riyadh Park (650 sqm.), Tabuk Park 750 sqm. And Qasr mall 1300 sqm.
Key Achievement:
• Achieve BP for year 2018 & 2019 (Bottom line / Profit)
• Open e-commerce and add cosmetics, perfume to core segment.
• Reduce cost by 1 million SR and Add income on staff cost 1 million.
• Overseeing 250 million SR budget with 34 NEXT stores in KSA, 13, 000 sqm. trading Space with 300 plus employees.
• Support brand and look after Brand P&L for all markets in MENA.
• Panel member of KSA vision 2020 (in 2014) o expansion plan in KSA
Key Achievement:
• Open 12 new stores in two years and achieve LFL sales target.
• Deploying new Operations, VMM and Area manager.
• Reduce cost by 1 million SR and Add income on staff cost 1 million.
Overseeing 17 NEXT stores in CP of KSA, with 174 plus employees 7K sqm trading space. Also look after all 37 next stores with SR 200 plus million for 13 months from Jul 11 till Sep’12. Open 12 new stores
Drive sales & shrinkage targets. Maximize sales & minimize losses.
Key Achievement:
• Open 15 new stores in two years and achieve LFL sales target.
• Achieve Profit margin from 2011 till 2014.
• Overseeing retail stores team, field & head office team that cover core & soft skills training in line with Brand & Corporate people development need.
• Develop Induction and management training for store and head office team.
• Develop 4 Training officers and 1 Training manager for the region.
• Achieve store financial target for 3 years. Evans Jamjoom branch achieved its target after 12 months.
• Develop 7 staffs to be promoted to Assistant store manager and 6 to Store manager role:
• Awarded best stores in multiple occasions on achieving business plan above and beyond.
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