DEVICES PORTFOLIO & CARE SEGMENT MANAGER
Mobinil (Orange)
Total years of experience :22 years, 3 Months
Responsible for managing the devices portfolio, care program & pre-sales function whilst acting as a department deputy manager leading a team of specialists.
Formulate & own devices portfolio strategies according to the group & company direction
Own the devices portfolio P&L
Responsible for achieving the yearly devices targets
Own & manage the Mobinil care service portfolio which will have end to end ownership over the customer journey when buying any device from Mobinil
Formulate & manage the devices partnership strategies with the different vendors
Secure marketing funds from partners to design high-level marketing activities
Develop on-going comprehensive & differentiated devices portfolio
Manage the devices ranging process & demand forecasting
Develop the annual devices activity plan by defining the major launches throughout the year & integrating it with the different segments’ activities
Manage & develop the pre-sales team responsible for product marketing messages & material
TE Data is largest internet service provider in Egypt owning more than 60% of the total broadband market share. Reporting to the Marketing director & assigned the below responsibilities
Responsible for products performance, marketing strategies, revenues, pricing, & communication
Create & implement product roadmaps to maximize exposure across the market
Galvanize the efforts of multiple units to build business cases that support product decisions
Manage third-party dependencies and secure key engagement and resource alignment.
Leverage customer / market research data and competitive analysis to plan next steps
Present product strategy to senior management team backed by hard data and projections
Launched all the following products:
o Digital Signage: The new era in advertising & information sharing solutions
o PC Backup: Egypt’s first online backup solution
o Business Connect: TE Data's Unified Communication bundle & 1st ever managed service offering by TE Data
o TE Learning: Virtual online classrooms
o Business Max: TE Data's 1st business ADSL promotion
Restructured the corporate ADSL program
Restructured pricing for all the enterprise products
Motivate teams and create a sense of urgency in meeting project goals and deadlines
Raya is the biggest personal electronics retailer in the Egyptian market mostly known for selling mobile phones. I was Managing a team of 8 people & assigned the below responsibilities
Identified and produced new business opportunities in terms of new product lines including:
o IT: Dell - HP - Fujitsu Simens
o Music Players: Apple - Chinese
o Digital + Video Cameras: Cannon - Benq
Identified and added new mobile phone brands such as HTC + LG.
Responsible for maximizing the revenues from all the new products.
Introduced & added new revenue generating “Value Added Services”, Some of which are currently generating around 6mm / annum
Establishing & managing all the operator alliance with Vodafone. Acting as part of Vodafone's channel marketing team & to maximize the Vodafone's sales, products mix, & services through Raya as a channel.
Recorded an astonishing Vodafone sales growth after the 1st year of 4700% amongst the mix of products, making Raya the highest selling TKA at Vodafone nationwide.
Designed all marketing campaigns / promotions / key messages for all new product lines /new brands / Vodafone business.
Responsible for all the new products performance including Strategies, Revenues, Margins, Pricing, Marketing & communication.
Providing relevant information regarding industry market and competitors.
Identifying new business partners in/outside the country.
Setting the department's yearly business plans.
Recorded an exceptional growth rate as business development manager then got promoted & assigned regional responsibility.
Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Initiate market research studies and analyze their findings.
Compile lists describing product or service offerings.
Use sales forecasting and strategic planning to ensure the sale and profitability of products or services, analyzing business developments and monitoring market trends.
Consider & act accordingly regarding the types of products or services expected to be in demand.
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.
Propose & participate in the definition of resources dedicated to each principal, consults the business unit managers for the monitoring of the local team.
Look out for business opportunities, new applications, new products and services in order to develop a business base, within the company’s know strategy, rules & regulations
Participate in the selection of suppliers and sourcing logistics when he is part of a PMU or an office located in an interesting country for sourcing.
Participate to the management of risks (customer credit, inventories etc.) and comply with local regulations. Participate to the profitability analysis and improvement of market segments in the territory.
Follow up the flow management, claims resolution, customers and principal’s satisfaction. For activities not covered by the Business Units, selects suppliers and partners, advises Business Unit Managers in their choice of suppliers in order to optimize costs and to play on the Division synergy.
Managed all assigned materials in terms of order timings, sizes, whilst maintaining the inventory window. Daily managed inventory was around $ 6 million.
Established & implemented the “stock at supplier” system that had an impact of $870 k / annum & lead time reduction of up to 67%. This system has been applied to many of P&G’s suppliers & is still used at P&G.
Made savings of $ 350 k on new initiatives.
Secured materials required for all the new initiatives, product launches & promotions.
Handled all bank and customs related documentation.
Captured and process customers (Service Stations) daily orders on a timely, accurate and efficient manner, while performing all necessary checks on customers’ orders details.
Followed up on the sales targets for each customer & made sure that every customer was to achieve or exceed the monthly / annual sales targets.
Established & implemented a new dispatching program for the company’s truck fleet. The program fulfills all requested orders at the customer requested timings whilst best utilizing the trucks to optimize delivery costs. This program was used throughout the company
Implemented the ASR (Automatic Schedule Replenishment) Program for the selected planned customers to ensure seamless operation and prevent outlets run-outs.
Captured customers Payments and handled all customers’ accounts within their approved credit limit.
Followed up and resolved any problems that would rise during the execution of all orders according to the dispatching program.