Karim Abu El Ela

⚫ Leading business development initiatives for Wegopro across MENA Region by by entering new
markets, developing go-to-market strategies, identifying growth opportunities and driving expansion
across multiple industries
⚫ Developing and establishing strategic partnerships with key stakeholders and industry players,
supporting revenue growth and strengthening market presence in untapped markets
⚫ Handling commercial negotiations, strategic deals and pricing agreements to ensure competitive
Positioning, maximize profitability, and create long-term business value
⚫ Collaborating closely with Marketing, Pricing, product, and operations teams to enhance our product
offerings, strengthen market competitiveness, and increase market presence
⚫ Positioning and selling Wego Pro as a B2B SaaS solution, tailoring enterprise solutions and proposals to
complex client needs, successfully closing new 9 enterprise accounts projected to generate over USD
8 million in GMV during 2026
⚫ Managing key enterprise accounts, ensuring high levels of customer satisfaction, fostering long-
term partnerships, and driving customer retention and account growth
⚫ Analyzing sales performance, customer insights, and market trends to support strategic decision-
making and preparing regular reports for senior management highlighting commercial performance,
key achievements, market developments, business challenges, and strategic recommendations

⚫ Developing and executing of Commercial sales strategies to expand market penetration, increase
revenue, and drive business growth within the recycling industry
⚫ Identifying and acquiring new industrial clients and business partners through targeted prospecting,
lead generation, and business development initiatives
⚫ Leading commercial negotiations, strategic partnerships, and pricing agreements with recycling
companies and industrial buyers, successfully closing deals, achieving sales targets, and securing
profitable agreements while maintaining competitive market positioning
⚫ Building and managing long-term relationships with key accounts, ensuring customer satisfaction and
generating repeat business opportunities
⚫ Handling the full sales cycle, from opportunity qualification and proposal development to deal closure
and account handover

⚫ Analysis of companys data (Marketing, sales, customer, operational) to identify patterns and insights
⚫ Transformation and interpretation of data into interactive and impactful intelligence reports and
Dashboards, providing key findings, conclusions, and recommended actions to stakeholders using
business intelligence tools such as Power BI, Tableau, SQL, ETL and Other
⚫ Working with cross-functional teams to identify key performance indicators (KPIs) and metrics,
and designed reporting solutions to track and analyze company performance
⚫ Execution of markets Analysis across 34 countries, laying the groundwork for the companys entry into
new markets by analyzing regional data to gauge demand and pinpoint penetration opportunities
⚫ Implementation of qualitative and quantitative market research to identify market trends, customer
preferences, competitive analysis and provide data-driven insights for marketing and business analysis

⚫ Customized market research to identify potential opportunities and forecast demand in various sectors
⚫ Implementation of qualitative and quantitative research projects to gather information about markets,
competitors, customer preferences and purchasing behavior
⚫ Analysis and interpretation of business and market data, either primary or secondary, conveyed into
reports and dashboards that summarize insights for the company through SPSS and Power BI
⚫ SWOT analysis on potential and existing markets to identify the business strengths, weaknesses,
opportunities and threats, in order to generate successful marketing strategies

⚫ Execution of store branding and promotional campaigns to support branding and retail sales performance
⚫ Building and maintaining strong relationships with retailers and channel partners to support target
achievement and market expansion
⚫ Coordination of product launches, promotions, and retail activation campaigns with sales and marketing
teams to ensure effective market execution
⚫ Conducting market visits to collect and analyze market feedback, customer insights, and competitor
activities to support decision-making and enhance customer experience