Karim Abu El Ela

⚫ Handling business development for Wego Marketplace across GCC and emerging markets, including
expanding partner network and increasing market coverage
⚫ Managing onboarding and integration of airlines and OTAs, coordinating closely with follow-up on
integration with product and tech teams to ensure smooth and timely go-live of partners
⚫ Leading commercial negotiations with airlines and OTA partners, including agreements on
commissions, incentives, and strategic deals to maximize profitability and long-term value
⚫ Monitoring and improving of partner performance through analysis of bookings, conversion rates, and
margins, while leveraging market insights to identify gaps and support strategic decision-making
⚫ Driving cross-functional collaboration with pricing, revenue, product, marketing, and operations teams
to improve margins, enhance campaigns, and strengthen overall market competitiveness
⚫ Identifying and developing new commercial opportunities and strategic partners in untapped markets
to support expansion strategy
⚫ Positioning and selling of Wego Pro as a SaaS B2B solution across MENA, tailoring enterprise proposals
to complex client needs, and closed a $500K annual GMV new-logo corporate deal within 9 months.

⚫ Working with the Commercial and revenue team on initiatives for Wego’s Flights, contributing to
100% growth in Flights performance through analyzing market trends, pricing performance, and route
opportunities to drive revenue growth and improve overall market performance
⚫ Contributing of network expansion by identifying supply gaps and missing routes, and supporting the
growth and optimization of key routes and geographies to enhance overall market coverage
⚫ Managing vendor commercial agreements across BoW and Wego Pro, ensuring competitive pricing
positioning, optimized commissions, and strong coverage across key partners and markets
⚫ Collaborating with cross-functional teams (pricing, revenue, product, marketing, and tech) to support
promotional campaigns, improve conversion rates, and enhance booking performance
⚫ Built and maintained dashboards for both Wego and Wego Pro to track booking performance, active
deals, and coverage. Established tracking frameworks for pricing, and performance reporting, enabling
weekly visibility for stakeholders and leadership and supporting decision-making and Wego’s growth

⚫ Analysis of company’s data (sales, customer, financial, operational) to identify patterns and insights
⚫ Transformation and interpretation of data into interactive and impactful intelligence reports and
Dashboards, providing key findings, conclusions, and recommended actions to stakeholders using
business intelligence tools such as Power BI, Tableau, SQL, ETL and Other
⚫ Execution of markets Analysis across 34 countries, laying the groundwork for the company’s entry into
new markets by analyzing regional data to gauge demand and pinpoint penetration opportunities
⚫ Working with cross-functional teams to identify key performance indicators (KPIs) and metrics,
and designed reporting solutions to track and analyze company performance
⚫ Collaboration with internal teams to successfully implement Microsoft Dynamics 365 ERP across the
organization, facilitating a seamless transition and integration with existing systems

⚫Execution of markets Analysis across 34 countries, laying the groundwork for the company’s entry into
new markets by analyzing regional data to gauge demand and pinpoint penetration opportunities
⚫ Analysis of international imports and exports data to identify promising markets for business expansion
⚫ Extracting data from various internal and external sources, including sales, production and market
research to analyze and identify patterns and insights that support business decisions
⚫ Analysis of sales data to identify top-selling cables, customer segments, and profitable industry
⚫ Transformation and interpretation of data into interactive dashboards and reports, providing key
findings and insights to communicate with stakeholders across the organization, using Business
intelligence tools such as Power BI, Tableau, SQL and Other
⚫ Forecasting demand for different cable types By using historical data and market intelligence to
to anticipate future demand through statistical models

⚫ Customized market research to identify potential opportunities and forecast demand in various sectors
⚫ Implementation of qualitative and quantitative research projects to gather information about markets,
competitors, customer preferences and purchasing behavior
⚫ Analysis and interpretation of business and market data, either primary or secondary, conveyed into
reports and dashboards that summarize insights for the company through SPSS, Power BI and SQL.
⚫ SWOT analysis on potential and existing markets to identify the business strengths, weaknesses,
opportunities and threats, in order to generate successful marketing strategies
⚫ Constant update on Markets developments, to help company’s future development plans

⚫ Promotion of company’s products and promotional activities management. Customer interaction, Effective communication and coordinating with retailers, motivating them to achieve their targets
⚫ Developing of promotional campaigns and materials to drive sales in retail stores
⚫ Collection and reporting of feedback and insights from customers and retailers, to support decision Makers and improve customer experience