Katharina Axelsson

• I engaged as a strategic consultant to support the launch of a high-end
interior design studio in Dubai, UAE.
• Defined brand strategy, developed business plan, and structured creative and
operational workflows.
• Led recruitment and headhunting, stablished supply network with furniture
and material manufacturers for future project execution.

• Led design development for Fase Modus flagship retail and commercial
projects, overseeing concept creation, spatial planning, and high-level client
engagement.
• Designed tailored circulation flows and product zones that elevated brand
storytelling and improved overall merchandising impact.
• Researched and sourced premium materials, proposing distinctive finishes
and design details that reflected each brands identity and customer
experience goals.
• Developed all project mood boards and early-stage concept narratives,
establishing the creative direction from the outset.
• Collaborated closely with technical teams to ensure alignment between
design intent, regulatory compliance, and execution, enabling smooth
project delivery from start to finish.

• Led multi-phas interior renovation for a flagship five-star hotel, including
large event spaces, suites, exterior lounge, and lobby.
• Directed full design scope: concept, detailing, and execution control, with
emphasis on heritage preservation and Italian luxury.
• Optimized property performance through thoughtful space planning,
operational flow, and enhancing the overall guest experience, while ensuring
full compliance with local building codes and municipality regulations.

• Led design development for Fase Modus flagship retail and commercial
projects, overseeing concept creation, spatial planning, and high-level client
engagement.
• Designed tailored circulation flows and product zones that elevated brand
storytelling and improved overall merchandising impact.
• Researched and sourced premium materials, proposing distinctive finishes
and design details that reflected each brands identity and customer
experience goals.
• Developed all project mood boards and early-stage concept narratives,
establishing the creative direction from the outset.
• Collaborated closely with technical teams to ensure alignment between
design intent, regulatory compliance, and execution, enabling smooth
project delivery from start to finish.

• Shaped the studios design direction and identity, making sure every project
reflected our values, creativity, and the individuality of each client.
• Oversaw multiple projects at once, always keeping a balance between
creative vision, timelines, and smooth collaboration with everyone involved.
• Built long-term relationships with trusted artisans and suppliers, allowing us
to deliver custom-made pieces and high-quality finishes.
• Guided and supported my team through all stages of the process, encouraging
high standards, creative growth, and a strong sense of responsibility.
• Led the studios development with both creativity and strategy, expanding
our reach while staying true to the quality and care were known for.

• Led the interior design transforming a heritage-listed early 20th-century train
station in Milan into one of the citys most contemporary dining destinations.
• Curated selection of contemporary art, commissioning and sourcing key
works, featuring renowned artists such as Fabio Viale, Lucio Fontana, Enrico
Castellani, and Arnaldo Pomodoro. Created a space to enrich the guest
experience and elevate beyond conventional hospitality design.
• Oversaw the adaptation of the Bullona concept for Four Seasons Hotels,
ensuring full alignment with international luxury hospitality standards.
• Collaborated closely with hotel operators, consultants, and local authorities to
meet Four Seasons brand requirements, technical standards, and long-term
maintenance protocols.
• Delivered a refined and cohesive guest experience by blending brand
continuity and local context, in a globally recognized hospitality setting.

• Led the interior design transforming a heritage-listed early 20th-century train
station in Milan into one of the citys most contemporary dining destinations.
• Curated selection of contemporary art, commissioning and sourcing key
works, featuring renowned artists such as Fabio Viale, Lucio Fontana, Enrico
Castellani, and Arnaldo Pomodoro. Created a space to enrich the guest
experience and elevate beyond conventional hospitality design.
• Oversaw the adaptation of the Bullona concept for Four Seasons Hotels,
ensuring full alignment with international luxury hospitality standards.
• Collaborated closely with hotel operators, consultants, and local authorities to
meet Four Seasons brand requirements, technical standards, and long-term
maintenance protocols.
• Delivered a refined and cohesive guest experience by blending brand
continuity and local context, in a globally recognized hospitality setting.