Katerina Morozova

Business Development Strategy Planning

 Conducted a thorough market research to identify business opportunities and potential
business partners / clients including government entities and IT organizations
 Developed a brand/product vision and a GCC market pricing and penetration strategy
 Met regularly with Robert Vera owners and developers to report on market penetration
progresse & present the necessary changes and adaptations to be made
 Participated in the HR summit to present this unique solution and secure new clients
 Secured and built strong business relationships with key clients such as Smart Dubai, Al Tayer Group, Dewa, Sadat, Viva, etc.

Business Development

 Supported a new Supply Chain consulting company to penetrate the Russian market through the implementation business development and marketing strategy
 Developed an alternative and unique business development strategy in order to position the company as a Supply Chain Expert and reach potential clients
 Identified potential tender opportunities, prepared applications and negotiated with the relevant parties to get shortlisted and invited to present the organization
 Organized 3 Supply Chain Round Tables with industry professionals resulting in 3 major new clients for management consultancy projects
 Sold 2 Master Classes: A training for the 25 Top Managers of the Supply Chain Council in Moscow and a Corporate study for an FMCG company
 Recruited 7+ interns and supported the organization in growing the team from 5 to 30 people in 1 year

Marketing

Created a community of supply chain professionals and acted as an expert moderator during industry specific events / conferences
Represented the organization at networking events and professional exhibitions in order to secure new clients and consulting projects
Created a supply chain newsletter providing professional content to the community while positioning the company as an expert in its field
Represented the company at schools and technical institutions to attract talents (interns and full time employees)
Created and delivered the on boarding process for new joiners encouraging a friendly and efficient working environment
 Prepared 2 Quarterly External Newsletters; including content preparation, company news, design choice which helped in improving the recognition level of the company

Business Development

 Managed the entire sales process from yacht viewing to pricing negotiation and contracts
Increased sales up to 300 charters per season
 Secured 50 new clients and 7 new partners from the Mediterranean region when representing the company at the international boat show (2014, 2015) in Moscow
 Organized annual New Year regatta in Turkey for VIP clients (2013, 2014, 2015)

Customer Service

 Demonstrated excellent VIP customer service providing comprehensive viewings of yacht charter sales for key Russian and foreign clients
 Built strong business relationships with a large pool of partners including sailing clubs, corporate clients and local clubs

 Collaborated with the head office in Greece to manage a fleet of yachts including booking schedules, payments and clients’ requests
 Demonstrated strong customer service skill welcoming new clients, understanding their requirements, securing the sales and preparing the offers
 Provided clients with information about local routes / places of interest and opportunities
 Represented the company at local and international exhibitions securing new clients & partners