Marketing Manager
Right Selection
Total years of experience :15 years, 6 Months
➢ Copy-writing: Brochures, Websites, Advertisements, Corporate Presentations, Radio Promos, Broadcast SMSes, Press Releases, E-Mails, Flyers and Speeches
➢ Market Research: Performed a PESTEL Analyses of the Speaker Bureau and Corporate Learning space in the U.A.E.
➢ Business Development: Establishing and developing relationships with individual corporate clients and potential sponsors; Conceptualised the Vice Versa Loyalty Card
➢ Marketing Execution: Conceptualising and implementing the marketing plan for all 2014 seminars, workshops and keynotes
➢ Event Management: An integral part of a 5-member team responsible for organising and hosting corporate learning seminars, typically with an audience of 350 senior professionals
➢ Client Servicing: Responsible for addressing the marketing (and some non-marketing) related requirements of Right Selection’s 8 Gold Sponsors
➢ Liaising and Supervision: Ensuring that the advertising and PR agencies communicate core values and ideas impeccably
➢ Performance Under Pressure: Awarded the Bronze trophy for the Marketing Strategy competition, at the SME World Summit Workshop, 2014
Responsibilities included: acquisition of new-to-bank, high net worth clients of all nationalities; deliverance of a superior level of investment and portfolio advisory services as well as client servicing..
Responsibilities included: acquisition of new to bank Premier clients of Indian nationality; provision of superior levels of service to these clients; referrals of wealth-management clients to the Relationship Managers.
Responsibilities included: management of all banking and service related concerns for over 300 premier clients in Dubai and Bahrain
• Only candidate to graduate with Distinction from the program • Awarded the departmental prize for International Business Management • Thesis “A time comes when silence becomes betrayal: The Indian expatriate perspective of Social Marketing” chosen to be co-published with Heriot-Watt University, in an Academic Journal • Case Study analysis on “GEA Westfalia” chosen and sent to the company for their management review