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Keenan Moonsamy, Growth Manager

Keenan Moonsamy

Growth Manager·Wio Bank

United Arab Emirates

Master's degree, Business Administration

Work experience

Total years of experience: 10 years, 11 months

Growth Manager

August 2024 - Present

Wio Bank

Abu Dhabi, United Arab Emirates

August 2024 - Present

- Spearheaded end-to-end growth campaigns across SME and Business Banking segments, covering customer
acquisition, automated onboarding, lending applications (business loans, credit cards, and bank guarantees),
international payment revenue, and balance sheet growth.
- Delivered a 26% year-on-year increase in new SME customer acquisitions in 2025, leading the full 30-day
onboarding automation journey to reduce friction and improve activation rates.
- Contributed 24% of total SME credit card adoption through targeted cross-sell and product adoption campaigns,
and drove AED 1.5 billion in international payment revenue.
- Grew the SME balance sheet portfolio by 30% and exceeded annual revenue targets by 140% through data-driven
campaign optimisation and commercially focused segment strategies.
- Ensured full UAE Central Bank (CBUAE) regulatory compliance, including design and implementation of dormancy
policies, formal process documentation, and regulatory reporting.
- Led weekly Executive Committee (ExCo) reviews, presenting strategic portfolio performance insights and progress
on revenue-driving initiatives to C-suite stakeholders.
- Managed strategic partnerships end-to-end, spanning event planning, acquisition integration, cross-promotional
initiatives, and ongoing senior stakeholder management.
- Coordinated cross-functional teams across Legal, Data, Marketing, and Executive Leadership to deliver strategic
initiatives compliantly and on schedule.

Company industry:
Financial Services
Job role:
Sales

Growth Lead – Customer Attrition

October 2022 - August 2024

FNB

Johannesburg, South Africa

October 2022 - August 2024

- Engineered a proactive, data-led retention strategy using predictive churn modelling, achieving a measurable 5%
reduction in attrition across high-risk customer cohorts.
- Designed and implemented churn segmentation models using behavioural and transactional data, increasing re
engagement campaign efficiency by 31%.
- Developed product bundling propositions to increase customer stickiness, contributing to a 14% increase in the
average product-per-client ratio across targeted segments.
- Streamlined lifecycle touchpoints through CRM workflow automation, improving contact cadence efficiency by
23% and enabling personalised outreach at scale.
- Built executive churn dashboards and weekly reporting using Power BI, delivering actionable insights for senior
leadership decision-making.
- Championed internal training workshops on churn mitigation, improving front-line response quality and
consistency across advisory teams.

Company industry:
Banking

Growth Lead – Customer Attrition

October 2022 - January 2024

Personal Segment Advisory and Suites

Johannesburg, South Africa

October 2022 - January 2024

• Engineered proactive retention strategy using predictive modelling, achieving a 5% decline in attrition across high-risk
cohorts.
• Assisted in constructing churn segmentation models with behavioral data, increasing re-engagement efficiency by 31%.
• Facilitated strategic initiatives with marketing and customer service, aligning recovery outreach with customer experience
optimization goals.
• Developed and launched product bundling tactics to boost customer stickiness contributing to a 14% increase in product
per-client ratio.
• Streamlined lifecycle touchpoints through CRM workflows, improving contact cadence efficiency by 23%.
• Consolidated reporting insights and churn dashboards using Power BI for weekly executive reviews.
• Championed internal training workshops on churn mitigation, elevating front-line response consistency.

Company industry:
Financial Services

Campaign Specialist – Retail Banking

September 2021 - October 2022

FNB

Johannesburg, South Africa

September 2021 - October 2022

- Designed omnichannel acquisition campaigns (SMS, email, mobile, and branch) for new-to-bank customers,
achieving a 15% uplift in campaign conversion rates.
- Managed end-to-end execution of national product launch campaigns, delivering an 11% rise in customer
acquisition within the first three months of deployment.
- Integrated audience segmentation and propensity scoring to improve targeting precision, increasing campaign ROI
by 28% across active product categories.
- Ensured all campaign communications were aligned with regulatory frameworks, achieving full compliance across
internal audit assessments.

Company industry:
Banking

Campaign Specialist – Retail Banking

January 2021 - October 2022

FNB South Africa

Johannesburg, South Africa

January 2021 - October 2022

• Devised omnichannel marketing strategies across SMS, email, mobile and branch, resulting in a 15% increase in campaign
conversion.
• Managed end-to-end execution of national product rollouts, achieving a 11% rise in customer acquisition within 3 months.
• Integrated audience segmentation with propensity scoring to refine targeting, boosting campaign ROI by 28%.
• Aligned campaign communications with regulatory frameworks, ensuring full compliance and internal audit pass rates.

Company industry:
Banking

Retail Fulfilment Officer – PCB Segment

February 2020 - August 2021

FNB

Johannesburg, South Africa

February 2020 - August 2021

- Managed fulfilment operations for 500+ monthly personal and business banking account and credit applications,
consistently meeting SLA targets.
- Implemented centralised document validation protocols that reduced KYC discrepancies by approximately one
third, materially improving data quality.
- Monitored compliance and SLA metrics through Salesforce CRM, maintaining regulatory-aligned operations with
near-zero error rates.
- Led risk flag identification and escalation processes aligned with AML and FATCA standards.

Company industry:
Banking

Retail Fulfilment Officer –

January 2020 - January 2021

FNB South Africa

Johannesburg, South Africa

January 2020 - January 2021

• Directed fulfilment operations for 500+ monthly account applications across personal and business banking lines.
• Introduced centralized document validation protocols, reducing KYC exception rates by 29%.
• Reengineered client verification workflows, slashing application cycle time from 5 days to 2 days.
• Monitored compliance metrics and SLA adherence using Salesforce, achieving 98% accuracy.
• Led risk flag identification and escalation processes aligned with AML and FATCA standards.
• Collaborated with onboarding product leads to automate key customer journeys, improving SLA fulfilment.

Company industry:
Banking

Private Banker – PCB

April 2019 - February 2020

FNB

Johannesburg, South Africa

April 2019 - February 2020

- Managed and advised a portfolio of 1, 500+ high-net-worth clients with tailored lending, investment, and wealth
management solutions.
- Generated a 21% uplift in portfolio profitability through proactive lending strategy reviews, product realignment,
and structured cross-sell initiatives.
- Conducted comprehensive client relationship reviews to identify cross-sell opportunities and strengthen long-term
client loyalty.

Company industry:
Banking

Private Banker – PCB

January 2019 - January 2020

FNB South Africa

Johannesburg, South Africa

January 2019 - January 2020

• Managed and advised a portfolio of 1500+ high-net-worth clients with tailored lending and investment solutions.
• Generated a 21% uplift in portfolio profitability through proactive lending strategy and product realignment.
• Delivered client relationship reviews, uncovering cross-sell opportunities and wealth growth potential.
• Orchestrated bespoke financial plans aligned with life stage needs and investment objectives.

Company industry:
Banking

Private Wealth Analyst

May 2017 - April 2019

RMB Private Bank

Johannesburg, South Africa

May 2017 - April 2019

- Produced portfolio analytics reports identifying asset allocation gaps, enabling targeted upselling and increasing
cross-sell ratios by 28% across investment products and structured lending.
- Assisted in structuring bespoke lending packages totalling ZAR 160 million in collaboration with Credit, Legal, and
Compliance teams.
- Created personalised investment performance summaries for quarterly client reviews, enhancing transparency,
engagement, and portfolio rebalancing efficiency.
- Maintained end-to-end documentation for risk, onboarding, and regulatory reporting, ensuring 100% compliance
with FAIS regulatory standards.

Company industry:
Banking

Private Banking Consultant

July 2016 - December 2016

Investec Bank plc

Johannesburg, South Africa

July 2016 - December 2016

- Engaged 100+ private banking clients daily, delivering end-to-end onboarding, personalised product
demonstrations, and financial advisory across wealth management, savings, and credit solutions.

Company industry:
Banking

Consultant

January 2016 - December 2016

Investec Bank plc

Johannesburg, South Africa

January 2016 - December 2016

• Engaged 100+ private banking clients, delivering tailored onboarding, product demonstrations and financial consultations
across wealth, savings and credit solutions.
• Proposed two process improvement solutions to optimize customer journey and onboarding TAT, reducing client wait times
by 22%.

Company industry:
Banking

Sales Executive

February 2015 - November 2015

Bright Networks Solutions (Pty) Ltd

Johannesburg, South Africa

February 2015 - November 2015

- Closed 14+ B2B contracts in IT hardware, software, and infrastructure using consultative selling, securing a major
government account and contributing an 8% quarterly revenue uplift.

Company industry:
Financial Services

Education

MANCOSA

January 2021

January 2021

Master's degree, Business Administration

South Africa

University of the Witwatersrand

January 2016

January 2016

Bachelor's degree, Business Administration

South Africa

University of the Witwatersrand

January 2016

January 2016

Bachelor's degree, Business Administration

South Africa

Damelin

January 2015

January 2015

Bachelor's degree, Business

South Africa

Damelin

January 2015

January 2015

Bachelor's degree, Business, Management & Marketing

South Africa

Skills

Business Analysis
Expert
Business Analysis
Expert
Banking
Expert
Banking
Expert
Compliance
Expert
Compliance
Expert
Marketing
Expert
Marketing
Expert
Growing Revenue
Expert
Growing Revenue
Expert
COMMERCIAL BANKING
Intermediate
COMMERCIAL BANKING
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
CUSTOMER ACQUISITION MANAGEMENT
Intermediate
DIGITAL BANKING
Intermediate
DIGITAL BANKING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
PRIVATE BANKING
Intermediate
PRIVATE BANKING
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
BUSINESS EXPANSION
Intermediate
BUSINESS EXPANSION
Intermediate
GROWTH STRATEGIES
Expert
GROWTH STRATEGIES
Expert
BANKING
Expert
BANKING
Expert
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CREDIT DEBIT CARD PROCESSING
Intermediate
CREDIT DEBIT CARD PROCESSING
Intermediate
DIGITAL BANKING
Intermediate
DIGITAL BANKING
Intermediate
ECONOMICS
Intermediate
ECONOMICS
Intermediate
FINANCIAL STATEMENTS
Intermediate
FINANCIAL STATEMENTS
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
PRIVATE BANKING
Intermediate
PRIVATE BANKING
Intermediate
RESOURCE ACQUISITION
Intermediate
RESOURCE ACQUISITION
Intermediate
SME FINANCE
Intermediate
SME FINANCE
Intermediate

Languages

English

Native Speaker

Training and Certifications

Certifications
RE5 Certification for Representatives — Financial Services Regulatory Authority
RE5 Certification for Representatives
Risk Management Certification