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Khadidja BENAISSA, AI-Driven Personalization in Digital Marketing

Khadidja BENAISSA

AI-Driven Personalization in Digital Marketing·Turkzed Group —Multinational

Algeria

Master's degree, Marketing

Work experience

Total years of experience: 6 years, 5 months

AI-Driven Personalization in Digital Marketing

January 2026 - Present

Turkzed Group —Multinational

Algiers, Algeria

January 2026 - Present

• Implemented AI-powered personalization in B2B email marketing campaigns to improve segmentation
and conversion.
• Personalized B2B WhatsApp communications using behavioral targeting and marketing automation
workflows.
• Analyzed customer data to optimize engagement and conversion rates, delivering measurable uplift in
campaign KPIs.
Company industry:
Sales Outsourcing

Marketing & Communications Coordinator

January 2025 - Present

Turkzed Group —Multinational B2B Trade

Algiers, Algeria

January 2025 - Present

• Conduct market research and competitive analysis to identify trends and growth opportunities across
Algerian, Turkish, and Chinese B2B markets.
• Manage end-to-end social media operations across platforms (content planning, publishing, community
engagement, performance reporting).
• Create marketing content tailored to diverse audiences and international markets, with multilingual
adaptation (Arabic, French, English and Turkish).
• Oversee digital customer relationship management and brand reputation monitoring across digital
channels.
• Prepare monthly performance reports and track OKRs to align marketing initiatives with company growth
objectives.
Company industry:
Sales Outsourcing

Member — External Relations Department

October 2024 - January 2026

CFMClub —ENSMAlgeria

Algiers, Algeria •Hybrid

October 2024 - January 2026

• Built strategic partnerships and negotiated sponsorship agreements with corporate stakeholders.
Company industry:
Marketing

Volunteer Member

October 2021 - January 2026

ABSHER Charity Group —Kolea University Campus

Tipaza, Algeria •Hybrid

October 2021 - January 2026

• Co-organized humanitarian and solidarity events, donation drives, and awareness campaigns.
Company industry:
Marketing

Marketing Officer & Community Manager

January 2023 - November 2025

SARL SELLA – V6 Auto Accessories

Algiers, Algeria

January 2023 - November 2025

• Developed and executed the digital strategy across Instagram, Facebook, and TikTok, growing brand
visibility and engagement.
• Produced marketing communication assets and collaborated on creative campaigns aligned with brand
identity.
• Analyzed KPIs and optimized organic reach through data-driven content strategy refinement.
Company industry:
Marketing

Marketing & Communications Manager

November 2023 - January 2025

ABI Youcef Association – ESC Algeria

Algiers, Algeria •Hybrid

November 2023 - January 2025

• Coordinated marketing and communications activities across multiple departments within the student
association.
• Supervised content teams and contributed to the overall communications and visibility strategy.
Company industry:
Marketing

Founder

January 2020 - January 2025

Crochet Artisan

Algiers, Algeria

January 2020 - January 2025

• Founded and operated a handcrafted crochet products brand, managing the full value chain from
production to e-commerce sales.
• Built and engaged a digital community of +13, 000 followers through organic content strategy.
Company industry:
Marketing

Academic Internship — Electronic Banking

January 2024 - January 2024

BADR —Bankfor Agriculture and Rural Development

Algiers, Algeria

January 2024 - January 2024

• Studied the electronic payment services and solutions offered by the bank, with a focus on consumer
adoption and digital transaction trends.
Company industry:
Banking

Member — Marketing & Social Media

October 2021 - January 2024

DOTCOMClub —ESC Algeria

Algiers, Algeria •Hybrid

October 2021 - January 2024

• Managed the clubs social media presence (Instagram, Facebook, LinkedIn) and produced
engagement-driven content.
Company industry:
Marketing

Education

ENSM (Algeria's Higher National School of Management)

January 2026

January 2026

Master's degree, Marketing

Algeria

ENSMAlgeria (Higher National School of Management)

January 2026

January 2026

Diploma, Marketing Management

Algeria

Morsli Abdellah University

January 2024

January 2024

Bachelor's degree, Management Sciences

Algeria

ESC Algeria (Higher School of Commerce)

January 2023

January 2023

High school or equivalent, Business And Commerce

Algeria

Boucemaha High School

January 2021

January 2021

High school or equivalent, Experimental Sciences

Algeria

Skills

BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO CONSUMER B2C MARKETING
Intermediate
BUSINESS TO CONSUMER B2C MARKETING
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
DIGITAL MEDIA STRATEGY
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
INTEGRATED MARKETING COMMUNICATIONS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic
Beginner
English
Beginner
French
Beginner

Training and Certifications

Certifications
Google Analytics Certification, Google Digital Marketing & E-commerce
First Aid Certificate