Khaled Ghazali

• Work closely with UIC’s and area managers to identify strategic and tactical opportunities that would further develop the brand awareness
• Realign all internal communications with brand guidelines
• Plan and launch new services and medical centres in their communities
• Manage relationships within different stakeholders whether MSO or medical centres
• Work closely with partners and secure collaborations to benefit the brand with further exposure
• Work closely in the medical centres to grow better knowledge of our patient’s needs
• Strategize campaigns and tactical promotions
• Mentor and motivate team mate to help individual growth experience and skills wise
• Ensure a healthy relationship between team mates and with stakeholders for a healthy working environment.

• Develop engaging, creative, innovative content to inspire audience and promote brand-focused messages
• Coordinate social media messaging with other marketing channels, commercial teams, operations teams, corporate teams, regional managers, promotional calendars and UK brand teams to ensure consistency in the customer experience of the brand together with brand goals
• Manage social media agency team members including copywriters and other content creators
• Audits and analyses social media presence, including digital advertising costs and returns.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
• Work with UK to align and brief digital marketing plans supporting .com - Achieved AED +500K in 6 months purely on Facebook and Instagram campaign.
• Work with app team and digital team in AFG to promote and run campaigns across digital supporting local initiatives
• Run seasonal campaigns across multiple digital formats to support traffic to the stores & .com across the region Ensure brand is top of mind and targeting new and existing customers within budget
• Working on group-led local initiatives and promotions for pan-AFG campaigns
• Manage the Saudi marketing plans and tailoring the message to a more localized Saudi-based agenda
• Plan yearly Always-On paid social to support to store traffic, food app, microsite and flagship consistently across the year.
• Translating and proof-reading Arabic content for social media and PR. Occasionally extend support to other BU’s and UK as required.
• Work closely with PR to plan re-posting of all User Generated Content on our owned channels

Clients: Axa Insurance; Manoushe Street; Bahlsen; Fluke; Sunwhite Rice Chips; Avene

Responsibilities:
• Managing campaigns ensuring goals are met within timeframe and budget
• Leading on pitch presentations for present and potential clients
• Managing a team of 6 colleagues including traffic and daily deliverables
• Leading meetings to develop initiative ideas
• Presenting company’s profile to potential clients
• Supervising day to day tasks ensuring all jobs are briefed
• Ensuring all creative jobs are quoted and invoiced
• Maintaining positive relationships externally and internally of the organization

Responsibilities:
• Assisting Marketing manager in setting up PR and Advertising strategies
• Leading PR and Advertising projects from the briefing stage to its approval
• Preparing product briefs for PR and Advertising activities
• Analyzing Daily Sales Report and tracking specific product’s sales during its campaign
• Ensuring governmental legalities and permissions are set for each activity
• Leading internal meetings with different departments prior to each campaign
• Constantly updating all departments with the status to ensure they’re all aligned

Clients: IKEA; Al Futtaim Watches & Jewellery; Intersport; Hasbro
Responsibilities:
• Assisting Senior Account Manager in the planning and strategy
• Leading campaigns from creative to media or production, locally and regionally
• Preparing Post Campaign Reviews and its evaluation
• Developing quarterly creative cost report
• Ensuring invoices are cleared and the pending amount does not exceed the credit days
• Track and monitor the ad to ensure it was released as booked.
• Ensuring positive working environment within the team as well as maintaining strong relationships with all departments.

Clients: HKTDC; Abu Dhabi Ship Building; Grand Excelsior Hotel; Canon, SANYO
Responsibilities:
• Handling all communications concerns for local and multinational clients in the UAE
• Writing creative briefs & briefing the concerned department
• Ensure jobs are invoiced and settled by clients on time
• Ensure all jobs are briefed to the concerned department on time
• Media planning and media buying
• Handling production - acquiring production quotes and supervising production
• Supporting in developing strategy with the research