Brand Manager - Sales & Marketing
Sudus Al Mazer General Trading Co. | State of Kuwait
Total years of experience :34 years, 2 Months
Planning and setting marketing strategies for assigned brands to promote brand awareness & to increase market share and achieve profitability goals. Planning and setting marketing strategies for assigned brands.
Managing marketing budgets relating to advertising and promotions.
Building brand awareness to increase sales.
Sourcing and analyzing market opportunities,
Generating unique sales plans, managing staff. Represents the company's brand and drives strategies to increase product awareness by observing the market, competitors, and industry trends. Also, communicating and negotiating with suppliers regarding all agreements related to their trademarks for the products we distribute and market.
Exploring & sourcing and analyzing new market opportunities,
Managing and supervising the sales team to achieve the sales target.
Working closely with sales teams to forecast and increase sales volumes.
Analyzing sales channels.
Formulating and implementing sales and marketing strategies & tactics to optimize sales, pricing structure, inventory management& buying.
Brand positioning and product launching.
Developing and maintaining good relations with new and existing customers.
Manages the day to day operations of the Sales and Marketing department. Developing and implementing the sales and marketing strategy and delegating tasks to their team.
* Manage the sales P&L and sales budget
Deliver sales targets through leading and developing a telesales team.
Manage and motivate a sales team towards achieving the targets and objectives.
Develop a high-performance team with strong consultative & solutions abilities, good communications & interpersonal skills, and positive morale & team spirit.
Develop business plans and market intelligence to sustain ongoing business growth
Review competition and propose a structure and execute effective strategies for winning in a competitive environment
Work closely with the other departments to align the company's sales, marketing, product & support strategies.
Assuming the daily tasks of the operational operations of sales, distribution and marketing of food products by managing and directing a team of distributors to complete them by conducting sales operations for existing customers. Local and foreign to negotiate with them to import products according to the needs of the local market with its various segments.
• Developing and implementing sales strategies for increase of market share and profitability on a sustainable basis in line with Annual Business Plan.
• Responsible for achieving annual Volume & Profitability objectives in terms of primary & secondary sales.
• Direct the Sales team and establish sales targets, help them in breaking the same geographically, monthly, weekly & daily targets.
• Expand Direct Coverage across the country according to the existing opportunities.
• Ensure that company’s Fundamentals are applied by the distributors.
• Align the company’s Yearly Activity calendar with the Trade Marketing department & ensure that the ROI of each activity is applied in terms of incremental volume.
• Enhance Distributor Sales Team Capability by providing ongoing training by regional managers.
• Manage implementation & development of distributors reporting System to match required standards from the output report.
• Proper Implementation of Distributors Management System.
• Participate in the Commercial Planning process through developing accurate forecasts & customer plans.
• Work towards reduction in cost with optimum quality of product development.
• Work together with Subsidiaries Plans with the distributors to ensure route coverage, competitor activity & search for new opportunities across regions.
• Collaborate with the Marketing Team to ensure that marketing support is available for promotions, in order to improve the visibility of the Products.
• Ensure Implementation of Distributors Operational KPIs & Route to market efficiency.
• Leverage COMPANY’S Portfolio by Launching & introducing new products throughout the market & follow up on the availability, performance & pricing.
* Develop and achieve or exceed the sales volume/revenue goals targets as defined in the Business Plan for the sales channels and control/monitor the Sales budget to ensure optimum allocation of resources to different businesses of the company.
* Coordinate with the Marketing Division to ensure marketing tools are provided to the trade to increase brand visibility and thereby achieve business objectives.
* Coordinate with the Human Resources and the Line Managers to efficiently implement HR initiatives so as to motivate and lead a High Performance Team. Check individual performances of the Sales Team and motivate them, either through personal counseling and/or imparting training in tactical selling skills to improve and enhance their capabilities and sales performance.
* Conduct regular market visits to check route coverage and availability of company products in the market, competitor’s activities and look for new business opportunities in order to safeguard the customer base and increase market share.
* Develop and maintain an efficient distribution network and efficient routing to ensure timely deliveries and superior levels of service to company customers.
* Co-ordinate with Finance & Accounts to ensure compliance with all financial norms to control collections and receivables.
* Coordinate the execution of marketing & promotional activities in the market place to derive maximum benefit out of such promotional initiatives.
- Analyze the impact of such promotions and submit report to the marketing division for assessment and evaluation.
Responsible for supervising a sales team, selling product mix to customers in all market segments. Enlarge data base of customers.
Identify business opportunities and implement action plans on a regular basis, ensuring feedback to the Management.
Maintaining good relationships or network connections among customers.
Visiting clients, maintaining a relationship with existing clients and finding new clients to expand marketing share.
Managing marketing & sales plan to achieve sales target
Coordinating and troubleshooting between clients and company including control delivery on time.
Promote an organisation's goods to improve sales and influence the goodwill of the public.
*Plan and direct the development, promotion and sale of company goods.
*Plan the sales and marketing policies and plans of an organisation
*Help develop new products and services using market research
*Organise and control sales activities; set product mix, sales areas and customer service standards
*Identify new target markets
*Analyse and report on advertising and marketing campaigns
report on sales and ensure sales targets are reached
*manage and develop sales and marketing staff
*Direct sales methods and arrangements by setting prices and credit arrangements.
Responsible to deliver monthly sales volume for his supervisory area. Responsible to ensure the correct visibility and display of products in all outlets is as per the company agreed standards. To personally monitor on an ongoing basis the overall sales targets. To ensure that each member in your team is meeting his monthly sales targets.
• A certificate for successfully completing Wella professional products which has held in State of Kuwait By Wella Intl. • A certificate for successfully completing market penetration training course which has held in SAS hotel •Training Courses From New Horizon And Al Athari institutes Microsoft windows •Training Courses by Nivea AG. in trouble shooting & decision making skills •Training Courses by Nuqul Group in managerial and communication skills Professional experience and significant (From most recent to oldest) Sales Manager - (FMCG) Lay's - Pepsico Employer: Al Bustan Al Wataniya Co. Kuwait State from 01/07/2013 up to present Activities: A leading distributer for most branded FMCG products further to cigarettes specialized in selling to all market segments Responsibilities: • Stock control •. Sales forecast • Set business & sales plans • Sales target achievement accountability • Maintain good relations with local and international clients. • Monitor competitors and set respective action plans. • Review the existing product assortment and identify new ranges to be procured. • Set penetration and distribution plans • Visibility improvement plan •. Exhibition management and trade events. • Market visits.
Management, Pricing, Penetration process, Distribution, Building Blocks, Communications Management courses ......etc..