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Khalil Hajji, Digital marketing manager

Khalil Hajji

Digital marketing manager·GAAT Auditing & Accounting company - B2C & B2B Consulting

Tunisia

Master's degree, digital marketing

Work experience

Total years of experience: 4 years, 5 months

Digital marketing manager

April 2025 - Present

GAAT Auditing & Accounting company - B2C & B2B Consulting

Tunis, Tunisia Hybrid

April 2025 - Present

• Implemented a content strategy aligned with SEO objectives.
• Conducted performance marketing analysis using GA4 and SEMrush to website SEO adjustments.
• Developed an SEO and GEO optimized WordPress site architecture to enhance crawlability, relevance,
and local search performance.
• Implemented SEO & GEO strategies on WordPress to enhance local visibility, organic traffic.

Company industry:
Accounting

Content creator (Calisthenics & Fitness)

January 2022 - Present

Personal Brand

Nabeul, Tunisia Remote

January 2022 - Present

• Created educational and engaging short-form content, including muscle-targeting breakdowns and home
workout videos.
• Achieved over 10, 000 views on a single YouTube Short, 5, 600+ views on a fitness series, and 20K
views on Instagram.
• Engaged with a growing community across platforms, promoting health and calisthenics lifestyle.

Company industry:
Marketing

SEO & Social Media Specialist

January 2024 - June 2024

Arzaak company - Craft service B2C

Tunis, Tunisia Hybrid

January 2024 - June 2024

• Developed comprehensive social media strategies to increase brand awareness and engagement.
(TikTok, Instagram, Facebook, and YouTube)
• Implemented a content creation strategy on TikTok and Instagram, resulting increase in followers and in
engagement (likes, shares, and comments).
• Create a prototype about all the section pages of the website.
• Created an AI-influencer (Baya) into the social media.

Company industry:
Arts & Crafts Supplies

Front-end developer

January 2023 - February 2023

AfterCode Company

Nabeul, Tunisia Hybrid

January 2023 - February 2023

• Developed and maintained a scalable dental cabinet web application using React js, Prime faces and
Material UI, with a modern interface resulting in an increase in user satisfaction. (Front end)
• Integrated APIs and third-party services to enhance functionality. (Postman)
• Results achieved: Designed an attractive and sophisticated application interface.

Company industry:
Software Development

Graphic Designer

January 2022 - February 2022

PoingCom Company

Kairouan, Tunisia Remote

January 2022 - February 2022

• Designed an attractive logo, business cards, vehicle wraps, brochures, roll-up stands, X banners, pop-up
stands, paper holders, and bags.

Company industry:
Graphic Design

Education

Institute of higher commercial studies of sfax

May 2026

May 2026

Master's degree, digital marketing

Tunisia

Beni Khiar Secondary School

June 2024

June 2024

Bachelor's degree, Environmental And Earth Sciences

Tunisia

Higher Institute of Technological Studies of Nabeul⁠

June 2021

June 2021

Higher diploma, Digital Marketing

Tunisia

Skills

ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ACCOUNTING
Intermediate
ACCOUNTING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CREATIVITY
Intermediate
CREATIVITY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
ENGAGEMENT MARKETING
Intermediate
ENGAGEMENT MARKETING
Intermediate
INTERNAL AUDITING
Intermediate
INTERNAL AUDITING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic
Native Speaker
English
Intermediate
French
Intermediate

Training and Certifications

Certifications
Certificate of training in HTML
Certificate of inbound Marketing
Certificate of Leadership for outstanding contributions and leadership skills
License co-construction in digital marketing and web development