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Khuram Ilyas, Senior Consultant

Khuram Ilyas

Senior Consultant·Century21 Saudi

Saudi Arabia

Master's degree, MBA - Marketing

Work experience

Total years of experience: 22 years, 10 months

Senior Consultant

June 2014 - Present

Century21 Saudi

Riyadh, Saudi Arabia

June 2014 - Present

Responsible for preparing multiple studies like Highest & Best Use, Feasibility Study, Market Research based Analysis etc. and presenting to the clients.
Understanding and responding to RFP by writing a descriptive proposal, highlighting the research methodology, project timeline and agreement.
Analyzing and recording the updates and changing trends in Real Estate industry particularly in residential, commercial, retail, office and hospitality sectors.
Responsible to initiate a project by conducting site analysis, data collection based on type of project, market information, compiling and refining the data into final report.
Preparing report findings by illustrating data graphically and transforming key market findings into written text.
Working and assisting directly to “The Head” in all key functions of Research & Advisory department.

Company industry:
Real Estate
Job role:
Research and Development

Sales & Marketing Consultant

January 2014 - June 2015

ItalCanditi Co

Riyadh, Saudi Arabia

January 2014 - June 2015

•Being a new distribution in KSA, starting with a scratch, developed customer data mainly focusing on Dairy, Ice cream & Bakery Industries across GCC.
•Developed and built new customers relationships by introducing and selling the company’s core products like Candied Fruits, Hydrated Creams, Jams, Marron Glacé etc.
•Cold Calling and meeting with the high level management in purchase department particularly related within the industries for Bakeries, Dairies, Ice Creams & HORECA.
•Worked closely with the Management Director and Project Manager specifically on prices, cost, deliveries and customer feedback.
•Worked on marketing research activities by gathering data from the customers and directly reporting to the senior management with own suggestions.

Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

Key Accounts Specialist

January 2012 - November 2013

Al Rashed Food Co

Riyadh, Saudi Arabia

January 2012 - November 2013

•Developed and maintained existing key accounts management.
•Built relationships with the potential accounts including major markets like Panda, Tamimi, Othaim, Al-Jazeerah hyper markets etc.
•Created and implemented account development strategies that significantly enhanced growth.
•Anticipated clients existing and future needs in depth being communicated this within team and the management.
•Worked closely with sales and merchandising team by motivating them to provide quick solutions to the client issues.
•Worked on new product / SKUs listing procedures as well as to ensure the visibility and availability of existing SKU’s.

Company industry:
FMCG
Job role:
Sales

Key Accounts Executive

October 2008 - September 2011

Coffee Moments Co.

Riyadh, Saudi Arabia

October 2008 - September 2011

•Developed and maintained existing and new customers through panned and individual account support, and liaison with internal order-processing staff.
•Maximized the satisfaction of customer’s need by identifying value engineering and cost reduction initiatives.
•Responsible of customer relationship management, managing and coordinating the sales drive to increase turnover, managing and servicing clients, aid Project Manager in management of Dilmah projects.
•Monitored monthly collection activities and account payments.
•Attended external and internal customer meetings necessary to perform duties and aid business development.
•Maintained and developed a computerized customer and prospects database.
•Carried out local marketing activities to agreed budgets and timescales, and integrate personal sales efforts with other organized marketing activities such as marketing research, product launches, promotions, advertising and exhibitions.

Company industry:
FMCG
Job role:
Marketing and PR

Marketing Research Executive

March 2005 - July 2008

Naubahar Bottling Co (Pepsi Co. Pakistan)

Lahore, Pakistan

March 2005 - July 2008

•Hired as Research Supervisor and quickly promoted to Marketing Research Executive to train entry staff members in customer’s value, key accounts, stock reports and marketing techniques.
•Called and face-to face visited prospective, new and existed customers to assist new business.
•Retail audit and distributors’ survey of whole area covered by the franchise to estimate the market share of Pepsi as compared to other beverage companies.
•Key findings and provided quick solutions of the problems faced by the customers.
•Ensured speed and efficient services to customers in all relative areas.
•Prepared reports and maintained records of work accomplishments and administrative information as required and coordinated the preparation, presentation and communication of work-related information to the higher management.
•Coached, facilitated, solved work problems and participated in the work of the team.
•Provided the team with a vision of the project objectives.
•Provided status reporting of team activities against the program plan and schedule.
•Played a key role in communication link between the front line members and the management

Company industry:
FMCG
Job role:
Research and Development

Audit Officer

February 2003 - March 2005

A.C. Nielsen

Lahore, Pakistan

February 2003 - March 2005

•Initiated research project and executed to completion, including client calls, pricing, client servicing, quality control, data analysis and submitting reports.
•Accumulated information for various Multi-National FMCGs’ clients in order to provide them a maximum accuracy based reports.
•Examined both qualitative and quantitative survey studies to make changes prior to starting field execution.
•Followed up with clients on findings and further necessary research objectives.
•Conducted competitive analysis to identify key differentiators and made actionable recommendations.
•Developed innovative data collection techniques for the submission of executive reports.

Company industry:
Marketing
Job role:
Research and Development

Education

Preston University

April 2007

April 2007

Master's degree, MBA - Marketing

Pakistan

GPA (point): 2.9 out of 4

GPA (point): 2.9 out of 4

Skills

Customer Service
Expert
Customer Service
Expert
Target Oriented
Expert
Target Oriented
Expert
Research
Expert
Research
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Project Management
Expert
Project Management
Expert
Communication Skills
Expert
Communication Skills
Expert
Sales & Marketing Skills
Expert
Sales & Marketing Skills
Expert
Project Management
Intermediate
Project Management
Intermediate
Customer Service
Expert
Customer Service
Expert
Target Oriented
Expert
Target Oriented
Expert
Research
Expert
Research
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert

Languages

Arabic
Intermediate
English
Expert