Head of Digital / Web Services
King Fahd University of Petroleum and Minerals
Total years of experience :22 years, 3 Months
• To develop and implement Digital Strategies using online communication mix including web, social media, mobile, email and search engines
• To conduct audit of Digital presence to bring in credibility and robustness to data for reporting and using in product development
• To liaise with media agencies for planning, execution and optimization of online advertising campaigns to meet required ROI targets
• To ensure digital presence and campaigns are compliant with visual Brand identity standards
• To liaise with Business Units for managing digital content life cycle as per Service Level Agreements (SLAs)
• To liaise with Business Units for planning and execution of analytics solutions such as tracking conversion funnels for reviewing customer journeys and A/B Testing.
• To prepare Dashboards, benchmark reports for measuring performance against KPIs and devise action plans to address challenges.
• To manage company’s web presence and online marketing to reach wider audience through social media
• To develop online strategy for meaningful online engagement, satisfied customer’s experience and retention
• To exploit new digital mediums for engaging students for advanced learning environment by adopting new technology
• To manage the development and delivery of new corporate and locally initiated web projects in Content Management Systems (CMS)
• To liaise with departments for up-to-date web content as per Service Level Agreement (SLA) and keep log of updates and bugs fixing on website.
• To prepare web analytics reports using Key Performance Indicators (KPIs) and include recommendations into a continual improvement process
• To ensure that company web server is secure and website is accessible across platforms / browsers and manage web hosting operations
• To develop and maintain corporate and locally initiated web projects
• To design creative website interface, user-friendly layout for improved customer journeys
I was involved in web development, trouble shooting, web designing, web portal management, affiliate programs and e-commerce web sites.
