Khyati Singal

• Working with Line Managers on Brand Health Tracking studies for major clients in the Kingdom of Saudi Arabia - Telecommunication industry, Quick-service Restaurant category, FMCG, Travel and Tourism
• Drafting questionnaires, managing scripting and fieldwork process, monitoring interim raw data, collating final data into actionable format and delivering useful insights for building strategies
• Performing valid and reliable analysis to assess Brand Saliency, Market Share, Social Media Engagement and
Brand Perception based on individual study objectives
• Consolidating and decoding raw data/verbatims into comprehensive categories for final report creation
• Conducting thorough desk research on consumers, competitors and marketplace to make relevant recommendations
• Building strong working relationships with operational departments (scripting, translation, field and data processing) to ensure smooth and successful completion of projects

• Responsible for the detailed analysis of business plans, financial data and client valuations
• Conducted extensive research using public platforms and contracted software (Thomson Reuters Worldcheck) to develop business efficiently
• Carried out feasibility studies for potential business opportunities including one on a proposed platform for launching and trading a new cryptocurrency in the healthcare space (Europe based)
• Conducted detailed desktop analysis for public equity investments (studying credit profiles and equity valuations)
• Prepared deal presentations and investment documentation for private equity and alternative financing opportunities
• Wide-ranging sector experience with global clients in aviation, consumer financing, food and beverage, real estate and healthcare

• Managed the Client Database and bank accounts - Responsible for keeping the information and documents of the clients secured and updated
• Audited the cash books, ATM machines and stock inventory of State Bank of Patiala (New Delhi Branch)
• Built financial statements of the client companies using specialist accounting software (Tally 7.2)