Marketing Specialist
SAS Middle East
Total years of experience :15 years, 11 Months
Events: Creating, conceptualizing and organizing SAS hosted events from start to finish (preparation and follow up included). Sponsoring highly vetted third party events to reinforce SAS’s brand image.
Account Days: Setting up account days with specific customers to educate them about solutions that will be relevant to their business.
Public Relations: Managing the complete relationship with the PR agency to keep SAS abuzz in the news through different channels like press releases, interviews with SAS experts, media roundtables etc.
Webinars: Organizing webinars with the local teams to keep the SAS user based informed about latest developments in our solutions. Promoting and participating in the webinars organized by the global marketing teams.
Channel Marketing: Hosting joint events with partners for audiences in targeted verticals in specific regions. Collaborating with partners to run joint webinars funded via MDF.
Marketing Plan: Assisting the Marketing manager in the development of the yearly marketing plans and assignment of budgets to different activities by collaborating with sales and pre-sales heads.
CRM System: Working with SAS developed CRM systems so as to ensure all the leads from various activities are logged within the system and are being tracked and nurtured.
Social Media - Updating the social media pages for the Middle East via platforms like Sprinklr with local and global content.
Reference program: Developing customer case studies with prospective customers who are happy with the implemented solution. Handling reference requests from the sales teams who are looking for potential references in other parts of the world via the global offices
Client Relationships: Managing marketing activities for: EMC, Alcatel Lucent, Canon, Red Hat, Black & Decker and ResortRunway.com.
Client Liaison: Understand client requirements and communicate the same to the teams in order to ensure smooth development and delivery of deliverables.
E-Commerce: Successfully implemented an e-commerce portal (www.ResortRunway.com).
Events: Collaborated with clients from concept to execution of various events/stands like Alcatel Lucent’s stand at Gitex Technology Week 2013 and EMC Forum 2013.
Client Pitches: Participated in pitches and created proposals for clients like MBC, Costa Coffee, Arbor Networks, VSS monitoring etc.
Vendor Management: Leading the channel related marketing activities for Juniper Networks, Trend Micro, SonicWALL, Arbor Networks and Blue Coat Systems
Marketing Plans: Formulating and implementing vendor marketing plans that engage with reseller partners and managing marketing budgets assigned by vendors.
Promotions: Conceptualization and Creation of promotional newsletters and mailers and sending e-blasts to the database to generate sales leads.
Events: Organizing and coordinating various events like partner enablement programs, partner focused end user events, tradeshows, webinars etc.
Public Relations: Liaising with the media (online and print) for PR activities and prospective advertising opportunities.
Agency Liaison: Coordinating with marketing agencies for collaterals, giveaways, website management.
MDF Claims: Raising fund requests and claiming marketing funds for each vendor portal.
Public Relations: Coordinating with the PR agency and keeping track of all media exposures.
Campaigns: Implementation of marketing campaigns in various universities across UAE.
Social Media: Increasing brand awareness through social media platforms
Reporting: Preparing various reports like quarterly marketing reports, competitor’s advertising report, voice share and award share reports, feasibility studies etc. and POE’s like shop decoration, event happenings etc.
Database Management: Maintaining databases for sending out weekly email shots with newsletters.
Administration: Invoice handling and relevant document preparation for all marketing activities and coordination with the HQ for all marketing payments.
Client Liaison: Communication with clients to understand their requirements, follow ups and coordination activities so as to communicate the same to the principals.
Brand Awareness: Brand Positioning of the products with several clients by encouraging techniques like customer relationship management, personal selling etc
Using a pre-defined set of test cases to check if the product is working as per requirement.
Testing each and every option provided in order to detect bugs and report them to Symantec for fixing and corrections.
Regular visits to Symantec for meetings so as to check for updates and new developments in the product.