Laiba Imran

« Revamped Bays fragmented onboarding experience, unifying 5+ sign-up avenues impacting ~K daily active users.
Achieved a 50.7% increase in onboarding completion, with CV completion rates rising from 20.4% in October to 42.2% by
March 2025. Post-onboarding, average CV scores increased significantly, jumping from a baseline range of 19-20 t0 56=
65, improving discoverability and employer match rates.
« Redesigned CV scoring logic to better evaluate relevance, completeness, ensuring jobseekers build high-quality profiles.
« Reparsed and reclassified over 1 million CVs to improve segmentation and optimize platform ROL Enabled 81, 516 job
seekers to achieve higher CV scores and improved matching outcomes. Included high-performing mailer campaigns to
drive CV updates, achieving a 22.76% open rate and 0.07% CTR, contributing to user reactivation and retention.
«Audited and modernized 40+ legacy email journeys, eliminating outdated logic, tone, and design. Established a refreshed
communication framework aligned with user behavior and product changes.
« Continuously deploying strategies to boost CV freshness, resulting in a 10.52% increase in fresh CVs, growing from
11.85M in August 2024 to 13.09M by April 2025. These initiatives encourage job seekers to regularly return and update
their profiles for improved visibility and match relevance.
«Led UX audits to identify & resolve flow inefficiencies across jobseeker journeys, enabling iterative design improvements.
« Spearheading cross-platform initiatives to bridge product gaps between employers and jobseekers enhancing
engagement.
« Improved store listing conversion rates by implementing industry-standard ASO practices, including metadata
refinement, visual asset improvements, and A/B testing of descriptions and creatives.

« Led early-stage product growth for B2B Saas solution by conducting 20+ product discovery calls across UAE and US,
engaging with major clients like Careem, Geo, and Zong, Defined key metrics, conducted CA of 10+ platforms.
« Developed product flows and created low-fidelity designs for seamless implementation by the design team.
« Developed and executed growth strategies for products, driving success through strategic development and optimization.