Laiba Zafar

• Managed product listings on Amazon Vendor Central and Walmart Seller Center, ensuring accurate product data and
optimized content.
• Wrote SEO-optimized product titles, bullet points, descriptions, and enhanced content to improve visibility and conversions.
• Resolved catalog issues, suppressed listings, and pricing discrepancies through Amazon Vendor Support and Walmart Seller
Support.
• Performed keyword research, managed flat-file uploads, product variations, and promotional campaigns.
• Monitored listing health, Buy Box performance, and key marketplace metrics to drive continuous optimization.

• Set up and configured Shopify stores end-to-end, including domain connection, store preferences, and Shopify Markets
setup.
• Customized Dawn and premium themes using the Theme Editor, custom sections/blocks, and basic Liquid, HTML, and CSS.
• Built and managed collections (smart and manual), product pages, navigation menus, and homepage layouts for a
responsive, mobile-optimized storefront.
• Authored, audited, and rectified high-converting product descriptions to maximize digital storefront sales conversions.
• Conducted keyword research and on-page SEO (meta titles, descriptions, alt text) to boost organic Google/Shopify rankings.
• Handled daily backend operations — order and customer management, inventory, shipping zones, discounts, and app
integrations (e.g., Klaviyo, PageFly) — ensuring seamless, high-accuracy store performance.

• Drafted engaging, brand-compliant, conversion-focused copy across e-commerce, fashion, and automotive sectors.
• Used qualitative and quantitative research to ensure complete accuracy and zero compliance issues with product data.
• Built a self-directed content pipeline to write, proofread, and deliver high-volume listing briefs under tight deadlines.