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Laith Al-Taher, Head of Customer Relationship Management

Laith Al-Taher

Head of Customer Relationship Management·Al Mulla Automobiles, Mercedes-Benz

Kuwait

Bachelor's degree, Marketing

Work experience

Total years of experience: 22 years, 6 months

Head of Customer Relationship Management

January 2019 - Present

Al Mulla Automobiles, Mercedes-Benz

Al Farawaniyah, Kuwait

January 2019 - Present

Set-up the marketing department and annual plan in the 1st six months of the operation. / CRM functions set-up & retail standards management. / Customer Lifecycle management including lead management, sales funnel & retention. / Data management, analytics, customer insights and profiling. / Customer Satisfaction Index (CSI), Voice of Customer (VoC) and complaints management. / Customer Journey set-up, Data & Workflow Management. / Database Marketing activities including retention, renewal & upselling campaigns.
Company industry:
Automotive Dealership & Distributor
Job role:
Customer Service and Call Center

Senior Marketing and CRM Manager

July 2016 - January 2019

Liberty Automobiles

Sharjah, United Arab Emirates

July 2016 - January 2019

Represented Cadillac, Chevrolet, Opel, ACDelco & Kawasaki.

Development of the marketing plan including the definition of goals, setting objectives and development of strategies. / Build the annual marketing calendar to include media, PR, events, always-on, tactical campaigns and launches. / Pricing Review and Studies, Trim Analysis and Product Features. / Partner Agencies Management. / Oversee the CRM department: Retail Standards / Business Excellence / CSI / Lead Management / Retention Programs.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Senior Marketing and CRM Manager

October 2012 - July 2016

Abu Khader Automotive

Amman, Jordan

October 2012 - July 2016

Represented Cadillac, Chevrolet, GMC, Opel & ACDelco.

Increased showroom traffic for 3 consecutive years from 15-20% / Improved marketing budget utilization by 30% / Launched the new regional SaaS based websites / Scored 100% for 3 consecutive years in the General Motors dealer retail standards audit. / Improved lead data capture and quality. / Part of the team that rolled out the dealer management system; Autoline Drive.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Senior Communication Manager

October 2011 - September 2012

Publicis Graphics

Amman, Jordan

October 2011 - September 2012

Represented Orange Telecom.

Oversaw the development and implementation of over 18 campaigns including product and service launches including the first social media engagement campaign.
Company industry:
Advertising
Job role:
Marketing and PR

Senior Account Manager

September 2010 - September 2011

CHESS

Muscat, Oman

September 2010 - September 2011

Set up the Agency departments, Client Servicing, Events & Production while handling the Agency’s main accounts: The Public Establishment for Industrial Estates and Salalah Free Zone.
Company industry:
Advertising
Job role:
Marketing and PR

Account Manager

January 2008 - September 2010

SABCO Art (The Agency)

Muscat, Oman

January 2008 - September 2010

Represented Omantel & Oman e-Government.
Company industry:
Advertising
Job role:
Marketing and PR

Account Executive

July 2006 - December 2007

Horizon FCB

Amman, Jordan

July 2006 - December 2007

Part of the team handling the Agency’s longest standing client, the Egyptian Arab Land Bank and the latest account acquisition, Jordan Industrial Estate Corporation.
Company industry:
Advertising
Job role:
Marketing and PR

Customer Services Representative

January 2004 - June 2006

Zain

Amman, Jordan

January 2004 - June 2006

Company industry:
Telecommunications
Job role:
Customer Service and Call Center

Education

New York Institute Of Technology

July 2021

July 2021

Bachelor's degree, Marketing

Jordan

GPA (point): 3.2 out of 4

GPA (point): 3.2 out of 4

Design and implement effective marketing strategies, identify new product opportunities, assess distribution systems, and analyze and evaluate global trends.

Skills

Analysis
Expert
Analysis
Expert
Strategising
Expert
Strategising
Expert
Project Management
Expert
Project Management
Expert
Planning
Expert
Planning
Expert
Marketing Mix
Expert
Marketing Mix
Expert
COM
Expert
COM
Expert
AUTOMOTIVE
Expert
AUTOMOTIVE
Expert
BUDGETING
Expert
BUDGETING
Expert
CLOSING
Expert
CLOSING
Expert
MARKETING
Expert
MARKETING
Expert
RETAIL
Expert
RETAIL
Expert
SALES
Expert
SALES
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
ADVERTISING
Expert
ADVERTISING
Expert
ASSETS RECOVERY
Expert
ASSETS RECOVERY
Expert
Analysis
Expert
Analysis
Expert
Strategising
Expert
Strategising
Expert
Project Management
Expert
Project Management
Expert
Planning
Expert
Planning
Expert
Marketing Mix
Expert
Marketing Mix
Expert

Languages

English

Expert

Arabic

Native Speaker

Hobbies and interests

Soccer