Key Accounts Manager
Procter & Gamble - Khimji Ramdas
Total years of experience :13 years, 1 Months
Grow business in Key Accounts through the following processes.
1. Develop marketing strategies to build consumer preference and drive volumes; evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses
2. Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics, also evolving market segmentation & penetration strategies to achieve targets
3. Leading, training & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
4. Creating leaders through a dynamic environment that fosters development opportunities and motivates high performance amongst team
Achievements
1. Recognized for achieving an Annual Sales Volume of 1.09m OMR in 2013, growing the business by 11% versus 2012, and have set budgets to close 2014 at 1.25m, OMR in 2014, growing business by 14%
2. Appreciated for achieving targets in shelf out of stock to 96 %, credit < 33 days by increasing the number of deliveries thereby ensuring just in time delivery to customers leading to better service levels.
Holds distinction of achieving:
a ) Strong double digit growth across categories
b ) Highest ever shares in liquid dish wash& diapers
c ) Shelf Out of Stock
Seminar / Paper Presentations Scope of FMCG in Rural Markets Thesis of Seminar: It focused on the importance of consumer products targeting the rural market and the strategies that could be adopted for marketing such products effectively. It also took care of the lack of infrastructural facilities that needed to be addressed in the rural areas of India. Internships Media Planning – OMD, an Omnicom Media Company Summary It involved a sample survey consisting 750 respondents among the target group for a particular coffee brand that had traditional popularity only but not a success among the young generation. Through the project a digital media plan was created and evaluations of the results of the media intervention were carried out.