lamia Alrowaished

• Lead user-centered design for signage and wayfinding systems, creating case studies and project
presentations.
• Analyze architectural plans, layouts, and circulation paths to optimize user navigation and spatial flow.
• Map user journeys and develop zoning strategies to enhance accessibility, clarity, and wayfinding usability.
• Translate spatial and environmental data into clear visual communication, including signage hierarchy,
typography, and iconography.
• Collaborate with cross-functional teams to align design solutions with project goals, brand standards, and user
needs.
• Maintain and improve templates, workflows, and visual systems to ensure consistency and efficiency across
projects.

• Manage the full sales cycle and maintain client relationships within the Business Development department.
• Coordinate between sales teams and clients to ensure clarity of requirements and improved customer
experience.
• Apply UI/UX principles to internal dashboards, improving usability and reducing administrative time by 20%.
• Develop reporting and performance-tracking processes that increased sales data visibility and contributed to a
15% growth in account renewals.
• Improve follow-up workflows between departments, accelerating response times and strengthening internal
coordination.

• Designed website interfaces and digital marketing campaigns aligned with brand identity guidelines.
• Created advertising visuals for social media platforms and search engine campaigns.
• Enhanced user experience by restructuring visual layouts and content hierarchy, resulting in a 25% increase
in user engagement.
• Collaborated closely with marketing teams to ensure visual consistency with strategic marketing objectives.
• Supported digital campaigns with design solutions that improved advertising performance and return on
investment.