Account Director
Memac Ogilvy
مجموع سنوات الخبرة :12 years, 8 أشهر
Key industries & accounts:
Telecom; Zain | Real estate; Campbell Gray Living | Tourism; Jordan Tourism Board
Hospitality; Hilton Dead Sea Resort and Spa | Automotive; Mercedes-Benz, Lada
• Leading a team of 10 professionals in a unique agency structure and from all communication disciplines; advertising, social media, PR and creative and ensuring their continuous development.
• Playing a pivotal role in the strategic development and growth of client brands and businesses.
• Planning and executing communication plans from branding to 360 advertising for all clients and insuring the smooth running of all strategic, creative, media and production jobs.
• Developing communication plans and project plans including complicated schedules and budgets of up to 1 million USD.
• Cross-selling the agency’s offerings.
• Forging profitable relationships with a diverse client base resulting in better creative work and revenues.
Banking; Arab Bank (Regional) | Airlines; Royal Jordanian (International)
FMCG; Teeba
• Led and trained a team of 2 advertising account executives and ensured their continuous development.
• Planned and executed 360 advertising campaigns and insured the smooth running of all strategic, creative, media and production jobs.
• Remotely worked with international Ogilvy offices to insure the smooth running of all jobs in all countries.
• Planned and executed a successful event in Egypt for the launch of Arab Bank Elite program for 500 VIP attendees.
• Forged profitable relationships with a diverse client base resulting in better creative work and revenues.
Key industries & accounts:
Automotive; Mercedes-Benz | Retail & shopping malls; Taj Lifestyle & The Boulevard
Real estate; Abdali Investment and Development, Saraya Aqaba
• Led and trained a team of 2 advertising account executives and ensured their continuous development.
• Planned and executed 360 advertising campaigns and insured the smooth running of all strategic, creative, media and production jobs.
• Co-planned and executed the launch event of Abdali and the Boulevard which was attended by his Majesty King Abdullah II and a few public events thereafter.
• Forged profitable relationships with a diverse client base resulting in better creative work and revenues.
Key industries & accounts:
Retail & shopping malls; Taj Lifestyle | Oil & gas; Total - Jordan
• Managed all aspects of branding and advertising campaigns for multiple clients.
• Consulted clients on strategic plans and communication activities for best ROI results.
• Developed project plans, budgets and timelines.
• Negotiated contracts with clients and suppliers.
• Contributed in the startup of the company, business and marketing plans and hiring of the staff.
• Planned projects and processes and executed them successfully.
• Designed the events, the setups and the environment to cater for each special event.
• Prepared feasibility studies, budgets, proposals and contracts for clients and suppliers.
• Established and maintained project communications with manager, internal team and clients, as well as with event vendors (production, décor, photography, travel, etc.)
• Defined project and product needs, wrote design briefs, proposals and contracts.
• Prepared projects’ work plans,
• Monitored and controlled project deadlines and timely delivery of design projects.
• Managed design processes and sessions and prepared and conducted design presentations to clients.
• Coordinated with the agency team, consultants, clients and external service providers.
Working as a team member with a group of designers for graphic and industrial design projects; - Research. - Analizing research and defining design problems. - Brainstorming and ideation sketching. - Developing and refining concepts. - Preparing presentations for clients.
Courses included: Global Enterprise, Cross-Cultural Communication & Negotiation and Global Political Economy