Communications & Marketing Coordinator
IPT Group
Total years of experience :14 years, 10 Months
- Developed marketing plans to promote or re-position the company's products and services, using an Integrated Marketing Approach of A.T.L & B.T.L. media
- Provided competitive reports, and lead continuous researches for brand-new, creative ideas to make the company's products stand out from the competition.
- Planned and organized campaigns & events: corporate gatherings, openings of new stations, road shows, radio shows, participation in festivals …etc.
- Prepared the marketing department's budget, and distributed the campaigns' budgets between online and offline media, earned and bought.
- Prepared media planings, and followed up on bookings, delivery of marketing materials & execution of jobs.
- Executed the company's publications from concept, to composition, to body texts writing of the company's corporate quarterly newsletter in Arabic Khallina 3a Ittisal, the weekly e-newsletter in English, flyers, brochures…
- Managed the company's website by updating it with daily uploads, and organized and moved the extensive content of the old website to the newly launched one.
- Wrote creative radio spots' scripts in Arabic, and executed voice over with my own voice.
- Lead brainstorming sessions for tag lines, slogans, concepts & ideas.
- Lead meetings with suppliers, negotiated for best quotations and best quality, and followed up on delivery dates.
- Followed up on sponsorships programs to ensure optimal visibility.
- Managed a Facebook page for the company's coffee brand.
- Followed up on the company's social media agency's posts, reports, tone of voice, and figures.
- Designed questionnaires and surveys, and translated results into analytical reports.
- Promoted best image for our company in order to increase positive word of mouth.
- Increased sales by providing customers with needed info and highlighting competitive advantage.
- Monitored competition.
- Prepared daily work for engineers and technical team, and tracked the job reports till closure and completion of project.
- Wrote the company's website, and prepared BTL activities such as press ads, agendas, brochures, bags, gifts to promote products & services.
- Prepared quotations and negotiated the terms of agreement and closing.
- Designed special promotions techniques by giving incentives for customers to buy.
- Designed creative displays for the spare parts to increase their sales.
- Customized payment plans and managed invoices and petty cash.
- Prepared and discussed annual maintenance & warranty contracts for the customers.
- Handled the several accounts of the company, through communication and coordination with clients to meet their marketing and advertising requests.
- Wrote body copies of ads and recorded them with my voice over.
- Worked as merchandiser, under the Modern Merchandising approach, responsible for preserving the display and attractive visibility for shelves and products. Duties also included quantity report, competitor’s report, prices study, ATL and BTL recommendations for the company's clients: Heineken, Almaza, Castania, Danone, Bjorg…
- Handled L.M.A. (last minute Advertising) promo spots in all key accounts and Class A supermarkets.
- Handled POS materials inside the supermarket to increase chances of seeing the product.
- Presented a project consisting of B.T.L. activities for clients to increase their sales.
- Coordinated and supervised the sales team.
- Developed various marketing strategies and promotional plans to create awareness.
- Worked on a creative brochure and guide to promote several properties in the portfolio.
- Organized an event at City Mall to meet potential customers.
Honors list