Abdelrahman Lashen

• Served as the official Media Face and Brand Spokesperson, representing B.bazaar across all digital
platforms to build audience trust and brand identity.
• Strategized and executed multi-platform ad campaigns on TikTok, Instagram, and Snapchat, managing
media buying budgets to drive traffic and increase event attendance.
• End-to-end content creation lead, including professional scriptwriting, on-camera performance, and
creative direction for high-engagement Instagram Reels and TikTok content.
• Acted as the General Event Organizer, overseeing logistics, vendor coordination, and onsite management
to ensure the successful execution of bazaar events.
• Developed integrated marketing campaigns that combined organic content with paid advertising to
maximize Brand Awareness and reach a wider target demographic.
• Analyzed campaign performance metrics across social media platforms to optimize ad spend and refine
content strategies for better ROI. Audience Growth: Content Execution: Platform Launch: Established and grew the brands TikTok
leveraging trending audio and content