Laurice Saghir

Achieved $5 million in annual sales with complete P&L accountability for Abu Dhabi and Al Ain region.
• Increased cumulative pipeline to 15M EUR with a conversion rate of 30%.
• Mediate with clients on a continuous basis, customized products/services to their specific project requirement/specification.
• Hosted, coordinated and organized factory trips, company events and Lunch & Learns for Developers, Designers and Hotel Operators.
• Managed all aspect of client relationship from prospect through account management of 140 client portfolios.
• Participated in UAE's account business dealings i.e orders, quotes and worked closely with business managing partners and CEO's.
• Optimized and expanded relationships with International project endorsers to increase project presence in the market. Key Accounts: Al Dar Properties, Emaar Properties, Imkan, IHG and Marriott International.
• Act as a liaison between Customer Service, Sales, Logistics, and Product Development in managing day to day operations.
• Operated within all organizational compliance principles including those specific to off-site relationship management

Organized corporate marketing and communications functions, consulting on product specification for different ranked projects as well as direct brand management, PR, media relations and trade-show marketing.

Maintain and develop a computerized customer and prospect database.
• Plan and carry out direct marketing activities to agreed budgets, sales volumes, values, product mix and timescales.
• Develop ideas and create offers for direct mail and marketing to major accounts by main market sector.
• Respond to and follow up sales inquiries by post, telephone, and personal visits.
• Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
• Monitor and report on activities and provide relevant management information.
• Carry out market research, competitor and customer surveys.
• Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.
• Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development.
• Manage the external marketing agency activities of telemarketing and research.
• Attend training and to develop relevant knowledge and skills.

Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.

Selected Accomplishments:
 Expanded ADISE (Abu Dhabi International Sports Exhibition) client base by 67% in 1 event by consistently delivering goal-surpassing marketing results and ensuring complete customer service satisfaction.
 Managed and organized VIP Full package (Flights, Accommodation and Meet & Greet) of the Dakar Rally for 20 of Total Representatives.
 Part of the creative and organizational team for the Rally of Lebanon 2013 in collision with Lebanon Officers Club.

Advanced through a series of Couture collections by culminating with a VIP clientele base, managing Fashion shows and organizing unique Collection Photo-shoots. Created concept and copy for CEO’s daily journal, direct mail campaigns and sales collateral for diverse clients and projects.

Selected Accomplishments:
 Served as primary copywriter and events planner on the brand’s advertising campaigns for million dollar accounts and successful collection launches.
 Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills by closing major accounts ($500K to $1M+ initial contracts).
 Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

• Preparing, planning and project managing the publication of all publicity material to maximize brand promotion
• Creating marketing campaigns and working with the company’s external PR agency to see them executed
• Creating and developing new innovative ways to communicate the company message to the existing and potential customers
• Planning and project managing marketing events and evaluating the success
• Evaluating the effectiveness of all marketing activity
• Styling and organizing for Fashion Shows for the brands of the company
• Plan, develop and deliver campaigns as agreed within timescales

• Responsibility for the day-to-day management of Local and International independent accounts providing an effective sales and administration service.
• Establishing and maintaining strong relationships with respective accounts by regular communication via store visits, phone and email.
• Full Support to the Wholesale Senior Account Executive and Head of Wholesale.
• Processing orders in a timely and accurate manner.
• Provide accurate weekly reporting of account sell in against sales targets and to proactively identify additional sales opportunities.
• Conduct seasonal sell in meetings and present ranges to selected Local and International Brand accounts.

• Market research & Analysis
• Creative marketing strategies
• Increased sales by targeting new market segments
• Design and restructure products packaging
• Managed several food festivals (Biel Food Festival)
• Systemic product distribution strategies