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Lea Arslanian, Regional Manager Middle East

Lea Arslanian

Regional Manager Middle East·Tomax Drilling Technology ME

United Arab Emirates

Master's degree, Operations

Work experience

Total years of experience: 26 years, 5 months

Regional Manager Middle East

January 2022 - Present

Tomax Drilling Technology ME

Abu Dhabi, United Arab Emirates

January 2022 - Present

Spearheaded regional business operations and P&L management across
all GCC countries, resulting in a year-on-year revenue increase from $2.2
million to $5.1 million.
Strategically established an ambitious revenue target of $9.7 million for the
2025 fiscal year, demonstrating forward-thinking leadership.
Transformed technical performance into compelling narratives that
enhanced Tomaxs brand perception as a performance asset rather than a
cost factor.
Optimised account receivables processes, achieving a 20% reduction in
Days Sales Outstanding (DSO) and enhancing client responsiveness.
Negotiated Master Service Agreements (MSAs) with top service providers,
leveraging Tomax equipment to foster regional growth and stability.
Diversified contractor relationships, reducing dependency on single
contractors and bolstering market resilience.
Led the successful qualification process for a direct Long Form Contract
with Aramco, showcasing strategic business development skills.
Pioneered Tomaxs market entry into Kuwait by conducting successful field
trials, securing acceptance into the Downhole Tools Service Contract with
Kuwait Oil Company (KOC).
Company industry:
Oil & Gas

Regional Manager

January 2022 - December 2025

Tomax Drilling Technology

Abu Dhabi, United Arab Emirates

January 2022 - December 2025

• Regional Manager for Middle East, reporting to UK Regional Director responsible for full regional
P&L leadership across GCC markets, defining and executing multi-year commercial strategy
aligned to corporate growth objectives.
• Accountable for leading team of 3 Sales Managers, 1 Regional Maintenance Manager and 4 staff
in finance logistics and maintenance, to optimise operational governance, asset deployment,
contract performance and client delivery.
• Establish and scale infrastructure, including legal entity setup, office operations and
maintenance capability.
• Responsible for executive stakeholder management across NOCs, IOCs and tier-1 service
partners, safeguarding strategic positioning and longer term revenue continuity, alongside
financial disciplines, working capital controls and risk mitigation across complex, higher value
energy projects.
Company industry:
Oil & Gas

Operations Manager, UAE

November 2019 - January 2022

TOMAX DRILLING TECHNOLOGY

Abu Dhabi, United Arab Emirates

November 2019 - January 2022

• Expanded operational footprint across multiple ADNOC business units,
increasing equipment utilization and project volume.
• Stabilized revenue and operations during the COVID-19 period through
proactive cost control and operational prioritization.
• Delivered technical and operational support to engineering teams,
enabling internal benchmarking and performance improvement.
• Increased job activity by 3x, significantly improving throughput and
asset productivity.
• Secured the companys first direct award with TotalEnergies in
Qatar, enabling entry into a new national market.
Company industry:
Oil & Gas

Regional Operations Manager

November 2019 - January 2022

Tomax Drilling Technology

Abu Dhabi, United Arab Emirates

November 2019 - January 2022

• Regional Operations Manager, reporting to Regional Manager, responsible for directing and
continually improving national operational performance and asset optimisation, alongside
supporting key client / ADNOC with commercial delivery across UAE, Oman, Qatar, Kuwait and
Iraq oil fields.
• Accountable for cost control, utilisation management and operational continuity during market
disruption.
• Required to constantly maintain engineering, field and commercial team alignment to improve
performance benchmarks and execution standards.
• Responsible for strengthening client interface and ensuring compliance with HSE and
contractual obligations.
Company industry:
Oil & Gas

Sales Manager Europe and Africa

October 2018 - November 2019

Corrosion Technology Services Europe Ltd

Bristol, United Kingdom

October 2018 - November 2019

Reported directly to the General Manager, focusing on expanding the
companys footprint across Europe and Africa.
Identified new pre-qualification and tender opportunities with both new and
existing clients, steering these to successful completion.
Fostered and maximised relationships within key industries, including oil &
gas, shipping, wind energy, and nuclear sectors.
Enhanced the companys presence on various supplier and procurement
platforms, contributing to its market visibility.
Championed the development of new markets for the companys products
and services, aligning with growth objectives.
Represented the company at trade shows and commercial events,
promoting its reputation and exploring cost-effective marketing
opportunities.
Managed incoming enquiries and leads through client calls, the company
website, marketing initiatives, networking, and referral strategies.
Company industry:
Installation & Technical Services

Sales Manager

October 2018 - November 2019

Corrosion Technology Services Europe Ltd,

London, United Kingdom

October 2018 - November 2019

• Sales Manager for Europe and Africa, reporting to General Manager, responsible for delivering
regional commercial growth strategy across Europe and Africa, by driving new business
acquisition and framework positioning.
• Manage tender governance, bid qualification and contract negotiation for multi sector energy
and infrastructure clients.
• Tasked with building senior level stakeholder relationships to secure longer term commercial
partnerships.
• Responsible for strengthening brand visibility and supplier platform presence to improve
competitive positioning.
• Responsible for leading Procurement and Engineering teams and functions with direct remit to
provide structured onboarding and capability development to support new commercial
agreements.
• Accountable for integrating 4 Procurement staff, 3 Engineers and 2 Operations personnel into
newly appointed EPC purchasing frameworks, ensuring operational alignment and seamless
contract execution.
Key Projects & Achievements:
• Secured new tenders and framework agreements for O&G, shipping, wind nuclear sectors,
expanding geographic reach.
• Strengthened procurement platform visibility, improving bid conversion and pipeline stability.
• Enhanced senior client engagement across multiple high-value accounts, reinforcing repeat
business potential.
Company industry:
Installation & Technical Services

Area Manager

January 2016 - October 2018

Carrier Rental Systems Bury St

Bristol, United Kingdom

January 2016 - October 2018

Oversaw operations, sales, and management for industrial pumps
equipment throughout the East Anglia Region.
Successfully negotiated contracts with key vendors to optimise supply
chain efficiency.
Spearheaded the negotiation and management of a pivotal contract with
Anglian Water.
Directed and managed a significant contract with Volker-Stevin, focusing
on marine construction activities.
Company industry:
Mining & Quarrying

Area Manager

January 2016 - October 2018

Carrier Rental Systems,

United Kingdom

January 2016 - October 2018

• Area Manager, reporting to South UK Regional Manager, with full regional P&L performance,
integrating sales, operations and service delivery accountability across East Anglia operations,
alongside managing contract execution, supplier negotiation and cost optimisation to protect
margin performance.
• Tasked with leading regional workforce, asset deployment and safety governance across
infrastructure projects.
• Responsible for driving client acquisition to expand pump and dewatering portfolio sales to
increase monthly revenue., while leading full facility operations including one Operations lead,
six Mechanical Fitters, one Switchboard Coordinator and two Drivers to ensure aligned
commercial and operational performance.
Key Projects & Achievements:
• Optimised supplier agreements to improve cost efficiency and strengthen supply chain
resilience.
• Managed major infrastructure contracts such as Anglian Water & Volker-Stevin, reinforcing
regional market credibility.
• Improved operational alignment for sales and delivery functions, strengthening profitability and
service consistency.
Company industry:
Civil Engineering

Business Development Manager

January 2014 - January 2016

OilSERV:

Erbil, Iraq

January 2014 - January 2016

Company industry:
Oil & Gas

Country Operations Manager (Drilling Group)

January 2012 - January 2016

Iraq, Oilserv

Basra, Iraq

January 2012 - January 2016

Managed the operations of three distinct product lines in Southern Iraq and
Erbil (Directional Drilling, Surface Logging, and TRS), ensuring operational
support for sustained profitability and service excellence.
Successfully recruited and onboarded 48 new staff members and sourced
equipment to fulfil the requirements of a major contract with Eni.
Implemented a restructured profit and loss framework, resulting in an 11%
reduction in costs through increased operational efficiency.
Expanded rental operations for down-hole and directional tools with local
clients, demonstrating an ability to grow business segments in a
challenging market.
Company industry:
Oil & Gas

Operations Manager

January 2012 - January 2014

OilSERV:

Basra, Iraq

January 2012 - January 2014

Company industry:
Oil & Gas

Global Operations Manager

January 2011 - December 2011

Vaughan Energy Services International

Dubai, United Arab Emirates

January 2011 - December 2011

Managed international operations across multiple regions, ensuring
seamless business continuity and support.
Oversaw a $55 million P&L, demonstrating strong financial acumen and
cost management skills.
Exercised comprehensive control over company profitability, implementing
strategic initiatives to optimise spending across all operational areas.
Company industry:
Oil & Gas

Global Operations Manager

January 2011 - December 2011

DHS Oil Services:

Dubai, United Arab Emirates

January 2011 - December 2011

Company industry:
Oil & Gas

Regional Sales Manager

January 2008 - January 2011

GYRODATA LTD,

Khobar, Saudi Arabia

January 2008 - January 2011

Led regional sales
strategy, significantly increasing revenue across KSA, Kuwait, and Bahrain. -
Secured a major Saudi Aramco tender, delivering a 30% profit increase.
• Renegotiated Kuwaiti agency agreements, achieving 10% market share
growth. Managed regional
field operations with a $22M P&L. - Ensured QA/QC compliance, equipment
maintenance, and operational reliability.
Company industry:
Oil & Gas

Regional Sales Manager

January 2008 - January 2011

Gyrodata

Khobar, Saudi Arabia

January 2008 - January 2011

Company industry:
Oil & Gas

Regional Operations Manager

January 2004 - January 2008

Gyrodata Ltd

Khobar, Saudi Arabia

January 2004 - January 2008

Oversaw regional field operations with a P&L of $22 million, ensuring
financial and operational efficiency.
Managed the maintenance, repair, and calibration of equipment, upholding
stringent QA/QC standards.
Company industry:
Oil & Gas

Operations Manager

January 2004 - January 2008

Gyrodata Incorporated:

Khobar, Saudi Arabia

January 2004 - January 2008

Company industry:
Oil & Gas

Senior Field Engineer

January 2000 - January 2004

Gyrodata Ltd

Khobar, Saudi Arabia

January 2000 - January 2004

Company industry:
Oil & Gas

Senior Field Engineer

January 2000 - January 2004

Gyrodata

Khobar, Saudi Arabia

January 2000 - January 2004

Company industry:
Oil & Gas

Field Service Engineer

January 2000 - January 2004

Gyrodata Incorporated:

Khobar, Saudi Arabia

January 2000 - January 2004

Company industry:
Oil & Gas

Education

Universidad Católica San Antonio de Murcia

January 2021

January 2021

Master's degree, Operations

Spain

University College London

June 1999

June 1999

Bachelor's degree, Exploration Geophysics

United Kingdom

Skills

BUSINESS EFFICIENCY
Intermediate
BUSINESS EFFICIENCY
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
DRILLING
Intermediate
DRILLING
Intermediate
INTERNATIONAL BUSINESS
Intermediate
INTERNATIONAL BUSINESS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate
ANALYTICAL THINKING
Intermediate
ANALYTICAL THINKING
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
PUBLIC PRIVATE PARTNERSHIPS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
RESTRUCTURING BUSINESS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SELF DISCIPLINE
Intermediate
SELF DISCIPLINE
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
CONTRACT NEGOTIATION
Intermediate
CONTRACT NEGOTIATION
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
BUSINESS PLANNING
Intermediate
BUSINESS PLANNING
Intermediate
COST MANAGEMENT
Intermediate
COST MANAGEMENT
Intermediate
GOVERNANCE
Intermediate
GOVERNANCE
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SHAREHOLDER COMMUNICATIONS
Intermediate
SHAREHOLDER COMMUNICATIONS
Intermediate

Languages

English
Native Speaker

Training and Certifications

Certifications
Godwin 101 Pump Applications
HSE Certificate in Health and Safety Leadership Excellence
Merlin ERD Vibration Mitigation
IWCF Level 1: International Well Control Forum
Godwin 101 Pump Applications
Merlin ERD Vibration Mitigation
HSE Certificate in Health and Safety Leadership Excellence
IWCF Level 1
Level 1 Programme IWCF
Drilling Mechanics & Vibrations
NEBOSH HSE Certificate in Health and Safety Leadership Excellence