Lea Bassil Fadel, Relationship Manager

Lea Bassil Fadel

Relationship Manager

doctoruna

Location
United Arab Emirates - Abu Dhabi
Education
Master's degree, Masters of Business Administration – Marketing and Management
Experience
16 years, 4 Months

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Work Experience

Total years of experience :16 years, 4 Months

Relationship Manager at doctoruna
  • United Arab Emirates - Abu Dhabi
  • My current job since March 2013

- Identifying, segmenting and prioritizing prospects (doctors, dentists, clinics, hospitals, etc.) for propensity to list with Doctoruna.com
- Contributing to and developing marketing plans and strategies and evaluating marketing campaigns
- Monitoring and analyzing market trends
- Building strong relationship with prospects and managing to close sales process effectively and rapidly within agreed guidelines and limits
- Preparing thoroughly prior to sales meetings with prospects to determine prospects current situation, likely needs, and anticipate objections
- Managing ongoing relationship initially overseeing implementation (e.g. data collection for listing, integration, etc.) and subsequently regular check-ins to source new prospects, collect feedback and ensure renewal
- Providing frequent and accurate updates and feedback to management on sales pipeline, performance and market insights
- Monitoring competitors’ activities
- Organizing and attending events
- Managing budgets
- Exploring ways of improving existing services and increasing profitability
- Creating specific sales collateral as required
- Assisting in recruitment and training of new employees
- Presenting findings and suggestions to company directors or other senior managers
- Supporting other team members
- Carrying out other tasks as requested by management

Marketing and Sales Team Leader at Saja
  • Lebanon
  • May 2011 to September 2012

- Conducting market research and identifying potential market and transferring market information
- Managing the sale of the company’s goods and services to new and existing customers
- Preparing and executing Marketing Plans
- Achieving and exceeding sales target as per the company’s guidelines & policy
- Promoting Company’s products & making them available at pharmacies/ Retail outlet, etc.
- Ensuring all areas operate consistently within the context of corporate mission
- Planning work schedules and weekly and monthly timetables, therefore managing the area sales team and discussing future targets with the area sales manager
- Increasing and generating prescription base in a defined area
- Working towards and implementing best practice
- Using strategically inputs and promotions materials given by Marketing Department from time to time to customers
- Reporting and distributing management information highlighting areas for improvement and those of concern
and opportunity
- Organizing events, seminars, etc. for promoting products
- Making presentations for doctors and pharmacists in the retail sector
- Working with the team manager to plan how to approach contacts and creating effective business plans for achieving sales
- Monitoring competitors’ activity and competitors' products
- Constantly aiming to instill a strong work ethic in the team members
- Ensuring the team has the requisite skills and tools to do their jobs effectively and efficiently and to work closely with the Support Manager team
- Overseeing the development of relationships between the team members and the customers and ensuring that follow-up schedules and deadlines are met
- working with the Marketing Operations manager to ensure that marketing campaigns are turned into effective operational delivery; including additional briefing and training for team members as required

Medical Representative at Macromed
  • Lebanon
  • January 2010 to May 2011

- Developing strategies for increasing opportunities to meet and talk to contacts in the medical and health care sector
- Planning work schedules and weekly and monthly timetables, therefore working with the area sales team and discussing future targets with the area sales manager
- Working with the team manager to plan how to approach contacts and creating effective business plans for achieving sales
- Staying informed about the activities of health services and other companies in the area and maintaining knowledge of new developments in anticipating potential negative and positive impacts on the business and adapting strategy accordingly
- Making presentations for doctors and pharmacists in the retail sector
- Organizing conferences for doctors and other medical staff
- Building and maintaining positive working relationships with medical staff and supporting administration staff
- Arranging appointments with doctors, pharmacists and hospital medical teams, which may include pre-arranged appointments or regular 'cold' callings
- Managing budgets
- Keeping detailed records of all contacts and reaching (and if possible exceeding) annual sales targets
- Monitoring competitors’ activity and competitors' products

Assistant at University of Balamand
  • Lebanon
  • September 2008 to December 2009

- Producing documents, briefing papers, reports and presentations
- Carrying out specific projects and researches
- Taking minutes
- Organizing and maintaining diaries and making appointments
- Overseeing all aspects of general office coordination
- Maintaining office calendar in reason of coordinating work flow and meetings
- Maintaining confidentiality in all aspects

Quality Control Inspector at Microepsilon
  • Lebanon
  • November 2007 to August 2008

- Evaluating the company’s product specifications and checking them with customer requirements
- Preparing clear explanatory documents such as customers' charters
- Understanding, evaluating, and executing the tests and procedures properly and investigating the product modifications
- Working with purchasing staff to establish quality requirements from external suppliers
- Ensuring compliance with national and international standards and legislation
- Writing technical and management system reports
- Monitoring performance by gathering relevant data and producing statistical reports
- Assessing the product specifications of the company and its suppliers, and comparing them with customer requirements

Vocational Training as a Quality Controller at ESSO
  • Lesotho
  • July 2006 to September 2006

- Understanding, evaluating, and executing the tests and procedures properly and investigating the product modifications
- Testing the raw materials such as sulphur and rock phosphate and checking them with the company requirements
- Testing the final products and comparing the results with customer requirements
- Writing technical report on a daily basis

Education

Master's degree, Masters of Business Administration – Marketing and Management
  • at University of Balamand
  • June 2011
Bachelor's degree, Chemistry
  • at Lebanese University
  • June 2007

Specialties & Skills

Marketing Strategy
Team Management
Target Oriented
Building Customer Relations
MS Word
Power Point
MS Excel

Languages

English
Expert
Arabic
Expert
French
Intermediate

Memberships

Smar Jbeil Festival Committee
  • Event Planner
  • May 2009
Balamand Newspaper
  • Designer and Advertising Sales Staff
  • September 2008
Scout Du Liban
  • Organizing Camps
  • January 2000

Training and Certifications

Selling Skills Training (Training)
Training Institute:
Macromed
Date Attended:
April 2010
Negotiation Skills Workshop (Training)
Training Institute:
Future Intl. Group
Date Attended:
December 2010
Professional Selling Skills (Training)
Training Institute:
Saja Pharmaceutical Company
Date Attended:
May 2011
Advanced Selling Skills Training (Training)
Training Institute:
Future Intl. Group
Date Attended:
January 2011