لين حماد, MENA SEO/PR Manager

لين حماد

MENA SEO/PR Manager

HotelsCombined

البلد
الإمارات العربية المتحدة
التعليم
بكالوريوس, Management Sciences, BA
الخبرات
6 years, 5 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :6 years, 5 أشهر

MENA SEO/PR Manager في HotelsCombined
  • الإمارات العربية المتحدة - دبي
  • فبراير 2016 إلى أبريل 2017

● Day-to-day management of paid and natural search engine marketing campaigns.
● Update HotelsCombined Blog with articles relevant to the MENA region.
● Perform keyword research to optimize content and create new opportunities.
● Monitor and evaluate search results and search to improve rankings.
● Monitor Google Analytics and Google Search Console to develop SEO strategies.
● Translate English website and application content to Arabic.
● Develop and edit press releases in both Arabic and English.
● Create Social Media content for channels and monitor users replies.

Senior Marketing Executive في The Regency Hotel, Kuwait
  • الكويت
  • سبتمبر 2013 إلى مايو 2015

● Regency Rewards Program Manager:
o Maintaining The Regency Rewards Database
o Calculating accumulated points, through room reservations, outlet and banqueting bookings.
o Calculating redeemed points and delivering awards to members.
o Train staff members on The Regency Rewards Program.

● The Regency Quality Team;
o Maintain the quality and safety environment of the hotel.
o Ensure all areas are in line with the hotel’s quality standards.
o Greet guests and welcome them to The Regency.
o Maintain and Monitor Trip Advisor comments and replies.
o Maintain and Monitor Comment Cards and iPad Survey.

● Public Relations:
o Edit and write press releases in both Arabic and English.
o Develop and maintain relationships with members of the press, Embassies and corporations.
o Develop PR plan and Calendar.
o Maintain events calendar within Kuwait and the GCC.

● Social Media:
o Develop Social Media plan monthly.
o Liaison through social media agency and Regency team.
o Develop and maintain relationships with Social Media Influencers.
o Edit, monitor, approve and develop regular posts on all social media channels.
o Prepare report on development of outlets, rooms, and ballrooms through Social Media.

Senior Business Development Officer في Arab Advisors Group
  • الأردن - عمان
  • نوفمبر 2010 إلى أغسطس 2013

● Manage accounts of subscribed customers to the research and consulting products.
● Attract new accounts to subscribe or purchase the research and consulting products.
● Handle all Social Media channels.
● Assist Event Manager with The Convergence Summit and The Smart Handheld Summit (both Arab Advisors Group Events).
● Assist Web Developers in creating The Convergence Summit Website.
● Assist Mobile Application Developers in creating The Convergence Summit Mobile App.
● Assist Video Production House in creating The Convergence Summit YouTube video coverage.

Intern في Siemens AG
  • ألمانيا
  • أكتوبر 2009 إلى فبراير 2010

Maintain Siemens’ entity list of compliance

Intern في Jordan Investment Board
  • الأردن - عمان
  • يونيو 2006 إلى يوليو 2006

I was part of the team supporting small-medium investors.

الخلفية التعليمية

بكالوريوس, Management Sciences, BA
  • في German Jordanian University
  • يونيو 2010
دبلوم, Mangement Sciences
  • في HTWK Leipzig
  • يونيو 2009

Part of an Exchange Program

الثانوية العامة أو ما يعادلها,
  • في The Ahliyyah School for Girls
  • يونيو 2005

Diploma of "International Baccalaureate", Bilingual Certificate

Specialties & Skills

Public Relations
Human Behavior
Marketing Communications
Sales Coordination
Event Management
Event Mangement
Public Relations
WordPress
OPERA Reservation system

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الالمانية
متوسط

التدريب و الشهادات

Quality and Customer Experience Management (تدريب)
معهد التدريب:
MODUL University, Dubai
تاريخ الدورة:
April 2017
Hotel and Hospitality Management (تدريب)
معهد التدريب:
MECAT Training Institute, Dubai
تاريخ الدورة:
April 2017
A1 and A2 German Course (تدريب)
معهد التدريب:
Goethe Institute
تاريخ الدورة:
October 2005
Business Writing (تدريب)
معهد التدريب:
Waktak Training Institute
تاريخ الدورة:
October 2011
How to Become a Remarkable Leader (تدريب)
معهد التدريب:
Seminar
تاريخ الدورة:
March 2011

الهوايات

  • Hotels, Hospitality, Films, Music, Reading