Assistant Manager - Research & Insights
MBC GROUP
مجموع سنوات الخبرة :15 years, 9 أشهر
Acted as the focal point between audience and marketing managers to ensure the success of marketing plans for 7 regional Television channels, 2 Radio stations and all interactivity products including Mobile/TV competitions.
Managed channels’ strategic content planning, marketing strategy, brand positioning and identity, and STP (Segmentation, targeting & positioning), business plans and marketing reviews data.
Assess brand performance on group Media level through internal brand and equity trackers in Saudi Arabia and Egypt.
Responsible for negotiations, assessments, and the selection of research service suppliers.
Developed all programming tools designed to maximize ratings and demographic performance, audience flow, and retention through making the best use of all research systems
Maximized channels’ sales and advertisement revenue with viewers and advertisers through the full utilization of market intelligence data
Providing recommendations on strategic business and marketing implications based on primary ad-hoc research projects, and available market data
Leads the research and data analyses for Western movies (MBC2, MBC MAX), MBC Bollywood, MBC ACTION, with a focus on providing insights and advising strategies to drive market share and improve revenue growth.
Over 50 projects delivered successfully including market sizing, segmentation, equity studies, channel reviews, product assessments and competitive analyses.
Oversees the development and implementation of an automated TV Tracker reporting system geared at improving decision-making across the organization.
Reporting directly to the global director of TGI at Kantar Media in the UK
Responsible for maintaining TGI global research and executional standards and guidelines across 11 countries in the MENA region (GCC, Levant and North Africa)
Manage and mentor country level staff across markets in terms of research execution, product software training, client servicing and sales
Directly managed client relations for key strategic clients, such as P&G, JCDecaux, JWT, OMD, Starcom, etc.
Regularly audited filed processes and procedures to ensure adherence and compliance
Oversaw the entire research process for all CATI based studies
Assisted clients in formulating marketing and research objectives and propose an appropriate research design accordingly: methodology, information areas, sample size and structure, geographical coverage, costing and timelines
Analyze and interpret data and transform the research findings and insights into an actionable business recommendations
Managed the entire CATI operations, over 70 stations
Had 7 field supervisors directly reporting to me
In less than 6 months, reduced average CATI operational error from 3.0% to 0.5%
Worked in a cross-functional role across various research initiatives, developing hybrid approaches (both quantitative and qualitative) to best meet client business objectives
Conducted research related to advertising assessment, package testing, brand tracking, equity assessment, customer satisfaction, U&A, and mystery shopping
Experience across a variety of industries including: FMCG, Education, Banking, Media, Home appliances, Telecommunication, Medicine and Automobile
Managed research projects from client briefing and research design to presentation and recommendations
Coordinated across internal business units, and managed internal workflow between research and fieldwork operations
Ensured timely and accurate delivery of fieldwork through monitoring data quality and sampling
Assisted in questionnaire design and reporting development and analysis
University of Georgia : Principles of Market Research Marketing and Its Interface with Market Research Market Research and Planning the Research Process Research Design Sampling Data Collection Methods Measurement Approaches Understanding Data Analysis Advanced Data Analysis Communicating Research Global Market Research Trends in Market Research
Graduated with honor