Senior Copywriter
Joe Public United
Total years of experience :14 years, 2 Months
Creating 360 campaigns for Mercedes Benz Trucks, Vans, Clover Dairy: (Super M flavoured milk drink, Tropika Blended Juice, Cream O'Naise, Bliss Yoghurt, Krush 100% Fruit Juice, Classic Yoghurt & Custard), Shell Vivo (Botswana)
Freelance Copywriter/Art Director on De Beers and the Johannesburg Stock Exchange. Freelance Copywriter/Art Director on Savanah Tobacco Zimbabwe and Operation Rehab.
Creative Director/Copywriter/Art Director on a contract basis working on the Ithuba National Lottery account, part of Mercedes-Benz, Simba Nik Naks (PepsiCo) and Royco.
Having previously worked for BBDO, JWT, GREY, McCann-Erickson, AzaguysFCB, Chillibush Communications, AdforceDDB, Foghound Studios and recently at Net#workBBDO; as Art Director, Group CD, CD, Executive CD, partner, consulting CD and freelance CD, I have had the responsibility of running creative departments of all sizes varying from 10 to 40 people.
I have worked on most categories in the South African marketplace and in Africa ( Kenya & Namibia), in my time in the advertising industry.
As consulting Creative Director at Foghound Studios, I was involved in the production of a Reality TV show as Assistant Director & Content Director, Corporate Videos for events, directing TV commercials as well as providing the full service of an advertising communications company in Strategy, Concept Development, Creative Direction, Art Direction, Design and Copywriting with a 361 degree capability through all media channels.
Until end of 2016 I worked at Net#work BBDO as freelance Creative Director/Copywriter on the Ithuba National Lottery account, part of Mercedes-Benz and Simba Nik Naks (Pepsico) and Royco.